Irvine, CA, March 29, 2013 --(PR.com
)-- For Irvine residents who need an electrical contractor to carry out work involving electrical wiring, surge protection, landscape lighting, and more, it will soon be much easier to locate the right company for the job. Thanks to a new partnership with local online marketing firm Prospect Genius, locally owned residential electrician Accurate Electrical Services is working to improve its Web visibility and accessibility. The goal is for people searching the Web for an electrical contractor to be able to locate Accurate Electrical Services quickly and easily.
In the past decade, online search engine use has grown dramatically. According to a Pew Internet & American Life Project study, as of February 2012, 73% of Americans used search engines, up from 52% in January 2002. This widespread search engine use means that small businesses have to take search engine performance into consideration when planning a Web marketing strategy. Even the most informative and beautifully designed Web site can fail from a marketing standpoint if people can’t locate it easily via a basic query to Google, Bing, Yahoo!, or another search engine.
Prospect Genius works to improve small business Web sites’ search engine performance using a process known as search engine optimization. SEO tactics attempt to help a site appear closer to the top of relevant search engine results pages. For Accurate Electrical Services, the aim is for Irvine-area queries using terms like “electrical wiring,” “service upgrade,” and “recessed lighting” to lead the searchers to the company’s Web site. If Prospect Genius can push Accurate Electrical Services toward the top two or three results listings, Internet users may be more likely to click on the company’s link and visit the site to learn more about the residential electrical services the company offers.
“For a small, locally owned business, a major part of staying competitive is having a Web site that is high performing,” says Matt Gallo, a senior SEO consultant with Prospect Genius. “By helping Accurate Electrical Services stand out online, we’re hoping that the business will be better able to meet Irvine’s residential electrical needs.”
Accurate Electrical Services is staffed by electrical contractors and electricians with 23 years of experience. The company strives for excellent craftsmanship and reasonable rates on all of its electrician services.