Synygy Receives “Positive” Rating in Leading Industry Analyst Firm's 2007 MarketScope for Sales Incentive Compensation Management Software

Chester, PA, August 10, 2007 --( Synygy Inc. today announced that it received a “Positive” rating in Gartner´s “MarketScope for Sales Incentive Compensation Management Software, 2007.” 1Synygy was one of 11 vendors evaluated in the report.

Customer experience was given a high weighting in the report, with key consideration given to “the number and nature of successful live production deployments that produced measurable business benefits.” Also assessed were “product and service capabilities, breadth of sales incentive compensation offerings, sophistication of feature sets, and whether specific functionality and services are offered natively or through partnerships.”

“We are pleased to be included in this analysis of the sales incentive compensation management market,” commented Synygy president and CEO, Mark A. Stiffler. “Over the past 16 years, we have expanded beyond our roots in providing sales analytics to the pharmaceutical industry to being the largest best-of-breed provider of sales compensation management solutions—with successful implementations in nearly every industry, including insurance, telecommunications, high tech, consumer and industrial manufacturing, and business services companies.”

According to the report, the Sales ICM market is expected to grow at least 15% year-over-year based on such key factors as “large enterprises migrating from inflexible, manageable custom-built solutions or upgrading older prepackaged application installations” and “a compelling need to improve compensation support for complex selling models, team selling and partner channels, particularly plan creation and administration, as well as reporting for sharing commission details.”

Several important trends are also noted, including:

“More companies will start planning for deploying modeling tools and advanced analytics to improve understanding of underlying assumptions, progress and revenue impact of compensation strategies.

Interest will increase in sales performance management (SPM), which complements Sales ICM by integrating functions for planning, designing, allocating, and managing sales territories, quotas and compensation plans.”

“Because of our size and the breadth and depth of our software and services, Synygy is unique in its ability to solve complex sales performance management problems,” continued Mr. Stiffler. “Unlike our competitors, Synygy provides software, software hosting services, and process management services without using third-party products or services providers, which is what enables us to provide a 100% money back guarantee and explains our consistently high client satisfaction scores.”

About Synygy
Synygy, a recognized authority in sales performance management, is the largest provider of solutions for solving problems related to the management of sales compensation plans. These problems include:

strategic misalignment because of an inability to design, model, implement, and manage the sales compensation plans that companies desire
misunderstood plans and inaccurate results that fail to drive needed sales force behaviors
lack of management information that fails to provide visibility into the effectiveness of strategy execution
an inability to quickly adapt to change that limits enhancements to strategy and associated plan modifications

Synygy is based in Chester, Pennsylvania, has extensive operations in Europe and Asia, and has achieved 16 consecutive years of success.

MarketScope Disclaimer
The MarketScope mentioned is copyrighted 2007 by Gartner, Inc. and is referenced with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner´s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1Gartner Research “MarketScope for Sales Incentive Compensation Management Software, 2007” by Michael Dunne, July 31, 2007.

Synygy, Inc
Karen Tulis
610.494.3300 x7271