What’s Trending in Egypt in 2013?

Cairo, Egypt, March 31, 2013 --(PR.com)-- Recent analysis conducted by Yellow Media, the Local Search Company, of search activity on its popular Yellow.com.eg website indicates some interesting trends for Egypt – the country’s zeitgeist, or “spirit of the times.”

Yellow Media’s analysis of multitudes of search queries on Yellow.com.eg during 2012 revealed, among other things, that Arabic-language searches now account for more than double the number of English-language searches on the website. During the year, 68% of all Yellow.com.eg searches were performed in Arabic, while only 32% were in English. In 2010 – the year that Arabic searches first surpassed English searches on the website – these figures stood at 54% for Arabic-language searches and 46% English-language searches in 2010.

“We’ve both played an active role in the trend toward greater localization of technology, as well as serving the demands that it imparts upon businesses and society,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. “Egyptians, both customers and businesses, have increasingly demanded greater Arabic-language online content, and we have gladly provided it,” he added.

The top 10 category searches on Yellow.com.eg in 2012, in order of popularity, were: restaurants; hotels; pharmacies; banks; furniture; real estate; doctors/hospitals; nurseries/schools; gyms; and supermarkets. Nine of the top 10 categories are the same as in 2010, with only slight changes in their ranking. In 2012, “gyms” replaced “advertising” on the top 10 list.

The 10 most searched companies on Yellow.com.eg in 2012 were: Spectra; KFC; Cook Door; Shabrawy; Gad; Momen; Koshary El-Tahrir; McDonald’s; Cilantro; and Abu Shakra.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages and Yellow Media-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, Yellow.com.eg™, Dalili.com.eg™, and Offeratak.com™ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages print directory distribution will surpass 100,000 bilingual copies in 2013, and tens of millions of page views will be delivered on Yellow Media electronic properties and partner sites, as well as on the Google Search and Display networks.

Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346

Contact: Lars Mourey
Egypt Yellow Pages Ltd
Lars Mourey
+2 02 2521 3346
6A/18, Intersection 205 & 253 Degla, Maadi, Cairo, Egypt