Web 2.0 Gets Sexy with $5,000 prize for Better Sex Ad Contest Makeover
Today The Sinclair Institute and its web site BetterSex.com announced a new video contest with a top ad contest prize of $5,000. “We are searching for a new way to tell the story of our Better Sex Video Series, the best selling adult sex education title ever created,” said Martin Smith Director of E-Commerce for Sinclair and BetterSex.com.
The Better Sex Video Ad Contest launched on August 1st and will run until October 1st. Short video entries of up to five minutes will be judged by a panel of advertising experts on quality, originality and appeal. Find complete contest rules and an entry form at http://www.bettersexadcontest.com . “We receive feedback daily about our products, web sites and ideas,” Martin said. The Sinclair Institute, founded in 1991, specializes in sex education for adults.
“We know the world is very different than when our company was founded in the early 1990’s, but sex remains a difficult topic,” Mr. Smith continued, “and it is hard to have a happy life without a rewarding sex life.” Over 4,000,000 couples have purchased the ground breaking video series and Sinclair has revised the three volume video set several times including a complete recreation in 2005. “We feature real couples in our videos, so asking our customers how to tell our story is a natural,” Martin explained.
“Sinclair is not the first company to turn to its customers and ask amateur video artists to help tell a story, but our contest is bound to be the sexiest,” Martin claims. Sinclair wants to tap into the cultural zeitgeist about adult sex education. “I remember being herded into the gym, boys only of course, in elementary school for ‘the talk’ that was so laughable, incomplete and frightening it is a wonder any of us were able to have children,” Mr. Smith remembered. “That silly talk and millions like it launched Sinclair and BetterSex.com, now we want our customers to share their vision for how we can make Web 2.0 sexy,” Mr. Smith concluded.