Los Angeles, CA, April 05, 2013 --(PR.com
)-- A new consumer guide advises women on their own about the importance of long term care planning.
"Women face a significant risk of needing long term care and actually receive 66 percent of all long term care insurance benefit dollars paid out yearly," explains Jesse Slome, executive director of the American Association for Long-Term Care Insurance. The head of the national trade group just authored a new consumer planning guide for the millions of women on their own.
"There are millions of women between the ages of 50 and 65 who are single, divorced or widowed," Slome noted. "They not only face a great risk of needing care one day but lack the built-in caregiver of a spouse and many don't have adult children they can call on if a need for care occurs. Planning is so important for women, but we believe it is especially important for the category we refer to as women on their own."
The new guide was produced by the Association to help insurance professionals reach out to prospects in light of pending higher insurance costs for women recently announced by several leading long term care insurance companies. "Women will start to pay more for this important protection with some states implementing the rate increases in April," Slome reports. "The window is closing for women to lock in the lower unisex rates still being offered by some insurers, but that will likely end at some point this year."
The new guide is available in electronic format allowing insurance professionals to attach copies to emails, post on their websites and offer via blogs and other media. Guides are personalized with the agent's contact information, photograph and other personalization.
The American Association for Long-Term Care Insurance focuses on educating both consumers and insurance professionals. The new guide is available exclusively to members of the organization and can be viewed via the organization's member benefits section.
For additional information visit the organization's website or call the national organization at 818-597-3227.