Ashton Woods Homes Raleigh Names Joel Geniesse as Vice President of Operations

Award-Winning New Home Private Builder-Developer Welcomes New Leadership.

Raleigh, NC, April 06, 2013 --( Ashton Woods Homes Raleigh (, the North Carolina division of an award-winning national private home builder, has announced that Joel Geniesse will join the company as vice president of operations. In this position, Geniesse will be responsible for the division’s operational goals, with a primary focus on outlining effective policies and managing purchasing, design and engineering processes associated with the company’s Raleigh division.

Prior to accepting his new position, Geniesse worked with Ashton Woods Homes in Atlanta for 13 years, where he served in a variety of roles. Beginning his career as an assistant builder, Geniesse was promoted to builder, project manager and purchasing director over the span of 13 years. As project manager, Geniesse assisted in the development of Ashton Woods Homes’ Powerhouse Green initiative and built the prototype for the program. Additionally, as project manager, he placed a significant attention on increasing customer satisfaction while lowering direct costs by decreasing construction extras and reducing cycle time. As the company’s purchasing director, Geniesse was responsible for executing a unit price initiative that focused on removing waste and managing cost reductions.

Geniesse’s promotion to vice president of operations speaks directly to the company’s continued growth in the Triangle market. Since entering the North Carolina market in 2010, Ashton Woods Homes Raleigh has met the Department of Energy Builder Challenge for its dedication to energy efficiency and was featured in the Builder 100 Private Top 10 list in 2010 and 2011. With more than 100 homes sold in the Triangle in 2012, the company continues its dedication to green building and design, remarkable community locations and high quality construction. In just two years, Ashton Woods Homes Raleigh has established a strong presence throughout the Triangle, with 14 neighborhoods located across the Triangle.

“We are very excited to welcome Joel Geniesse as the new vice president of operations of Ashton Woods Homes Raleigh,” said Tom Anhut, Raleigh division president for Ashton Woods Homes. “His extensive previous experience with the company’s Atlanta division makes him the perfect candidate for the job. Joel has a proven history of success within our company, and we look forward to his continued efforts in helping us remain the number one most trusted homebuilder in America.”

“I am honored to accept this new position as vice president of operations for Ashton Woods Homes Raleigh,” said Geniesse. “My deep passion and enjoyment for helping families find their dream home that fully addresses their needs and vision, and ensuring they have the best experience during the building process, inspired me to pursue this career. I am truly looking forward to starting this new journey as well as working to serve Raleigh and its surrounding communities as it continues to rank as one of the top places to live in the nation.”

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About Ashton Woods Homes Raleigh:
Ashton Woods Homes Raleigh is the North Carolina division of the award-winning national private home builder, and has been a prominent member of the Triangle real estate market since 2010. Close to jobs, schools, shopping and transportation, Ashton Woods Homes Raleigh is a premier choice for new home buyers. The firm has received numerous industry honors, including the 2012 Marketing and Advertising Excellence Award from the Home Builders Association, and the 2011 Builder 100 Private Top 10 List. Led by Hampton Pitts, division president for Raleigh, Ashton Woods Homes was named to the Triangle Business Journal’s 2012 Top Residential Builders list for the Raleigh-Durham market. For more information, visit

About Ashton Woods Homes:
Ashton Woods Homes is one of the nation’s largest private homebuilding companies, with operations in Atlanta, Austin, Dallas, Houston, Killeen, Orlando, Phoenix, San Antonio, Sarasota, Raleigh and Tampa.

Recently named the #1 Most Trusted Homebuilder in America in the Lifestory Research Most Trusted Builders in America Study SM, Ashton Woods is known throughout the industry for building homes with award-winning designs that inspire, and offering homebuyers a high level of personalization options. Ashton Woods is also the only builder to nationally utilize the Environments for Living Platinum Program, a program that certifies the energy efficient status of our homes.

For more information, or to experience the excitement of becoming another satisfied Ashton Woods homeowner, visit and search all of our new homes for sale.

Anjelica Cummings
MMI Public Relations
(919) 233-6600
Ashton Woods Homes
Patty Briguglio