TFI Envision Selected to Develop Materials for Litter Genie™ Trade Show Booth

Shelton, CT, April 06, 2013 --( TFI Envision, Inc. was recently selected by Energizer Personal Care, LLC to develop materials for a Litter Genie™ trade show booth at the Orlando, FL Global Pet Expo™, the pet industry’s largest annual trade show featuring 964 exhibitors, 2,686 booths and more than 3,000 new product launches.

The team at TFI Envision began by taking an assessment of the available booth space and the client’s communication goals.

The optimal solution was to create a series of four portable, easy to set up, pull-up banners which could be reused at other shows and events. The purpose of the banners was to raise awareness of the Litter Genie brand and communicate why it’s important and beneficial for retailers to carry the product in their stores as it will drive category sales. Each high banner was 96” tall, providing a specific product benefit/feature at the top of the banner, making it visible to people walking by because the message was not obscured by the people in the booth.

“The Global Pet Expo™ was a great success last week. The banners that TFI Envision created looked great and clearly communicate our product benefit to buyers!” said Chikako Harada, Sr. Brand Manager, Litter Genie.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
TFI Envision, Inc.
Elizabeth P. Ball