Alachua, FL, April 08, 2013 --(PR.com
)-- Implement suggestions from your users and your company will grow. No Brainer you say? Actually, many companies design their product or service and then if they are influenced by user response at all, they periodically update on a yearly or even longer basis. One company that has taken a different approach is RV Trip Wizard, Inc.
The company offers a website-based RV trip planner, and from the outset encouraged users to provide suggestions on how to improve the planner. Further, because their planner is website based, users gain access to updates as they are released. No waiting for yearly or longer releases, or dealing with new version downloads or CD’s. Announcements that changes have been made are sent out in the RV Trip Wizard newsletter. The website contains a list of changes under consideration so all users can stay appraised of suggestions that the company has on its design to do list.
Richard Hill, the chief designer, indicated that his team has implemented over a dozen new features as well as a number of minor cosmetic changes since introduction in January of 2012. Is there any evidence that this responsiveness has resulted in growth for the firm? Examining company information on the number of users subscribed, and delving into stats from Google analytics about the site, suggests a resounding yes. The company has seen a steadily increasing curve on subscriber growth, with steps corresponding to several of the changes implemented. There also appears to be spikes in subscription rate correlated to several advertising vehicles used that are discernible in the data.
Richard Hill has been able to examine the apparent impacts of changes by rigorously analyzing site stats from Google Analytics. His conclusion, “a major contributor to our growth and in conversion rates of site visitors to site users has been our approach of listening intently to our users and getting the changes made rapidly”. He is convinced that being responsive to user inputs is essential to improving his service and the planner’s success. From the stats, it appears he is on to something.
Check out their site at http://www.rvtripwizard.com.