Rising Disposable Income Coupled with Changing Lifestyle, Driving Microwave Oven Market in India

New York, NY, April 11, 2013 --(PR.com)-- Global market intelligence firm, Netscribes, has released its latest report "Microwave Oven Market in India 2013" that provides a 360 degree view of the microwave oven market in the country. Increase in overall disposable income of an average Indian, along with evolving consumer lifestyle is driving sales of microwave ovens in India, according to the report. Favorable demographics and the rising female population in the national workforce are also identified as key growth drivers in the report.

The report begins with an overview of the major macro economic indicators which highlights the present economic scenario prevalent in India. It is followed by an introduction section which provides a classification of the Indian consumer durables market. A brief history of the evolution of the microwave ovens market follows this section. It also includes a comparison of the different types of microwave ovens available in Indian market.

The market overview section provides an insight into structure of the consumer durables market in India. It highlights the share of microwave ovens in consumer durables market and provides a brief snapshot of the microwave ovens market in India. The market size and growth, in terms of volume and value are also provided. It further shows sales by types and sales by capacity of microwave ovens. A zone-wise demand for microwave ovens in India has been provided too. The distribution channel of the market is also sketched in this section.

The export-import section provides detailed information about the exports and imports of microwave ovens in India in terms of value.

The report then elaborates the drivers and challenges that the industry is facing in the current market scenario. It provides a comprehensive set of factors which boosts and hinders the growth of the market. Some of the key drivers include rise in disposable income, favorable demographics, changing lifestyle, increasing double income couples, and increase in organized retail. The factors hindering the market growth can be summarized to be rise in dollar value, lack of awareness in microwave usage, and delay in timely delivery.

The trends section in the report emphasizes the recent trends that are prevalent in the Indian microwave ovens market which includes the product innovation and introduction of new models and Below-The-Line (BTL) activities.

The competitive landscape section begins with the Porter’s Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. The section includes competitive benchmarking of the top players operating in the Indian microwave ovens market. The report also features brief profiles of major domestic and foreign players and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights, product portfolio and SWOT analysis, thus providing an insight into the existing competitive scenario.

The next section of the report highlights a consumer insights survey on microwave ovens usage which was conducted on social media sites and via emails.

The report concludes with a section on strategic recommendations which comprises long-term and short-term strategies to facilitate both marketing of microwave ovens and create awareness among Indian consumers.