Finding New Restaurants Just Got Easier with, recently launched in London, is UK’s first online video guide to the city, set to transform the way we find new restaurants.

London, United Kingdom, April 15, 2013 --( Londoners pride themselves on the sheer breath of restaurant choices and love to try new places, but judging a place from reams of marketing fluff and pictures of empty venues isn’t easy. What if you could see the place even before stepping through the door? Well, now you can with, the definitive online destination to explore, compare and book restaurants across London.

From boutique casual dining restaurants to stunning fine dining cuisines, each restaurant is listed with a high quality 60-second video that captures the food, drinks, décor, service and overall vibe of the restaurant. All the videos have integrated buttons that allow customers to book a table at the click of button, without ever having to leave the video. This means the videos can be shared anywhere on the web, and regardless of where the customer sees the video they can make a booking instantly without the hassle of being redirected elsewhere.

“It’s like watching a movie trailer and deciding whether you want to watch the film or not,” said Nelson Sivalingam, the founder of, describing the innovative service that reduces the risk that comes with trying new restaurants. Whether it’s a first date or a birthday party, the website allows you to find your ideal venue based on budget, location, cuisine and vibe. As well as the informative videos that let you see it for yourself, you also have diner reviews, insider tips from guest London bloggers and an in-house team of food lovers prepared to help you find a place that suits your needs – all of this incorporated into one very easy-to-use website.

The videos are personable and a great way of getting to know the people behind the food you eat. “Every business has a story,” says the young entrepreneur, “and it’s great that we get to hear these stories through the videos. It puts the focus on the social aspect of dining and bringing people together.” Finding a great new restaurant in one of the world’s most rapidly evolving capitals has never been so easy. With new restaurants joining every week, you’ll certainly not be short of new places to try.
Nelson Sivalingam