The Rockaways Revisited

One Year After Pre-Sandy Inspiration Trip, Brooklyn Industries Revisits the Rockaways for Summer 2013

Brooklyn, NY, April 18, 2013 --( In the summer of 2012, the Brooklyn Industries design team took a trip out to Rockaway Beach to gather design inspiration for the Summer 2013 collection. The slender island just east of Brooklyn had always been a popular destination for the company and its designers, from summer beach trips to the boardwalk, visits with close friends and relatives living on the island, to photo shoots in Breezy Point. But between the inspiration visit and this year’s shoot, the Rockaways received an unwelcome visitor – extreme Mother Nature.

While the majority of Brooklyn outside of Redhook and Coney Island was spared from the destruction from Hurricane Sandy, Rockaway Beach in Queens wasn’t as lucky. A large number of homes were destroyed or consumed by fires, businesses were shuttered, and people were without electricity and transportation for an extended period of time. The same week as the hurricane, Brooklyn Industries organized a donation drive at its stores to directly benefit victims from the hurricane on Rockaway. The day after the drive, many Brooklyn gas stations had run out of gas, and Brooklyn Industries’ own delivery truck had been rendered immobile, but thanks to the community stepping up and offering their own gas-filled cars as transport for the donations, the communities in the Rockaways were able to receive the donations collected the day after. In the wake of such a traumatic experience, it was comforting for the company to see the kind of community it operated in – one that came together and rose up to the challenges from adversity.

The beach revisited in 2013 bared little resemblance to the design inspiration trip of 2012. The long stretches of wooden boardwalk the team had strolled down for miles were not just damaged – they were completely missing, leaving bare concrete supports and lending unusual sculptural element to the beach. Sand sidling up against torn concrete looked more like Fallujah than the Rockaways immortalized by the Ramones. Yet through some of the destruction, electrical trucks were repairing damaged lines, crews could be seen clearing out debris, and for many storefronts, it was business as usual. While Hurricane Sandy was not the first and certainly won’t be the last calamity to strike New York, the activity displayed after Hurricane Sandy have helped to define New Yorkers as resilient builders and creators.

About Brooklyn Industries
Brooklyn Industries is a design company that sells innovative clothes exclusively through its 16 retail stores and online website. Founded by visionary artists Lexy Funk and Vahap Avsar in 1998, Brooklyn Industries’ stores engage the local community in art, clothing, design and style.

Brooklyn Industries was honored as a “Green Power Pioneer” by ConEdison Solutions and Community Energy, Inc. in recognition of its commitment to using Wind Power in its stores and office headquarters. In 2006, Brooklyn Industries was recognized as a top entrepreneur with Crain’s New York Business’ coated “Small Business Award.” The company also ranked in Inc. Magazine’s 500 list, which highlights the nation’s fastest-growing private companies.

Brooklyn Industries continues to grow every year as an innovative and creative vertical retailer, staying true to its Brooklyn roots. The company’s headquarters are located in Dumbo, Brooklyn.
Brooklyn Industries
Julie Thompson