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Anita Grant

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"Hello Beautiful" Natural Mineral Foundation to Colour the Nation

One of the UKs Top Natural Hair and Skin Care brands, Anita Grant, has launched a brand new mineral foundation range Hello Beautiful. The range aims to offer one of the most affordable and comprehensive pallets available for darker skin tones. Hello Beautiful comes in 29 colours, from "Chocolate Velvet Cupcake" to "Creamy Vanilla" and features an extensive choice of shades for women of color at the deeper end of the colour spectrum.

London, United Kingdom, April 23, 2013 --( Anita Grant, Founder and Director of the eponymous brand, explains: “My customers asked if I would consider creating natural mineral foundation colours for darker skin complexions. The mainstream cosmetic companies tend not to offer deeper, darker colours – except the expensive brands. I wanted to create an affordable range that really works for the entire spectrum of skin tones. The name of the brand is synonymous with how we always address our Facebook and Twitter followers.”

Hello Beautiful mineral foundation is available in delicious sounding shades including "Shortbread," "Cinnamon Toast," "Vanilla Sugar," "Spiced Pumpkin," "Brown Sugar Truffle" "Warm Honey Blossom," "Honey Butter Popcorn," "Mocha Latte" and "Fondant au Chocolat."

Anita Grant is planning to launch additional shades of foundation focusing on darker skin tones, as well as a number of mineral eye shadows, and lip-glosses later in the year. Hello Beautiful is available to buy now at

(See Editor Notes for Anita Grant’s tips on getting the best out of Hello Beautiful foundation)

Anita Grant has been mixing-up natural and organic cosmetics for her eponymous brand since its launch in 2005. When Anita suffered a harsh reaction from using a so-called "safe" synthetic hair lotion, she set out on a mission to create her own line of 100% safe products for those with naturally curly hair and Afro hair as well as sensitive skin types, crafted using only the most natural ingredients. By avoiding harsh chemicals and synthetics, Anita Grant brings cosmetic production back to (the nicest) basics.

Available in:
Regular (10g) - £12.95
Sample (1g) - £1.95
Order at

Editor notes:
For further information, including product images, please contact Gina Knight
Telephone: +44 (0) 208 144 6881

Anita Grant on "How to wear Hello Beautiful mineral foundation"

If this is the first time you’ve used mineral foundation, it couldn’t be simpler…
· Step 1 – Tap a very small amount of mineral foundation powder into the lid of the jar.
· Step 2 – Dab your Hello Beautiful Baby Bamboo Buki brush in the powder until all the powder has been lifted.
· Step 3 – Tap any excess powder back into the lid and repeat step 1 to blend in layers until you reach your ideal coverage.
· Buff the mineral foundation powder onto the skin using circular motions, warming up the minerals as you buff. (Be slightly firm as you buff, this will give you an even, flawless finish.)
· Continue to buff in circular motions all around the face working your way inward towards the cheekbone area.
· Move your Baby Bamboo Buki brush towards the upper cheekbones, forehead, and sides of the face. Nose, the jawline and neckline.

Top tip: If you have dry skin or prefer a "dewy" finish, spritz your face or your Baby Bamboo Buki brush with Anita Grant Organic Rosewater, Jasmine or Ylang floral waters for a soft, hydrated look.

Top tip: Hello Beautiful mineral foundation can be worn alone but wearing a non-mineral, oil-based emollient underneath will act like a primer, sealing in moisture and enhancing the adhesion of mineral pigments to your skin. Apply Organic Virgin Coconut Oil, Organic Virgin Argan Oil or Japanese Camellia Kissi to freshly-washed, damp skin. Allow the oil to soak in completely before applying the mineral foundation.
*Hello Beautiful is available in 29 delicious shades:

Creamy Vanilla
Custard Cream
Cinnamon Toast
Almond Toffee Fudge
Dolce Cinnamon
Chocolate Velvet Cupcake
Vanilla Sugar
Spiced Pumpkin
Maple Syrup

Milk Chocolate Espresso Moelleux au Chocolat
Mocha Latte
Gateau au Chocolat
Fondant au Chocolat
Brown Sugar Truffle
Warm Honey Blossom

All Spice
Cool Fudge
Toffee Cream
Clover Honey
Honey Butter Popcorn
Hot Fudge
Light Maple Cinnamon
Butterscotch Meringue Pie
Crème Brûlée French Toast

About Anita Grant:
Self-proclaimed "ingredient junkie" Anita Grant has been mixing-up natural and organic cosmetics for her eponymous brand since its launch in 2005. Anita Grant hair and skincare sources fair trade ingredients direct from farmers and small businesses; never tests products or ingredients on animals; uses 100% recyclable or biodegradable material; and is handmade to order. For more information, visit
Contact Information
Anita Grant
Gina Knight

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