Doctors Vision Center Kicks-Off 2013 See the Music Better Contest

Doctors Vision Center announces the “See the Music Better” contest to raise awareness of the importance of sight.

Raleigh, NC, April 23, 2013 --( Today, Doctors Vision Center launched “See the Music Better”, a contest with prizing from Live Nation Entertainment, to raise awareness of the importance of sight.

“Consumers are bombarded with offers on glasses and eye exams, but the best offer does not always mean what’s best for your eyes,” notes William Hollis, president of Doctors Vision Center. “In today’s society of fast-paced information exchange and social interaction, we have to find creative ways to reach consumers and remind them of the importance of sight and eye health, something many take for granted. Music and sight are a powerful connection to remind us all the importance of good vision.”

The contest, which runs through June 16, asks participants to submit one-minute videos that demonstrate why seeing the music is better. The contest is open to all North Carolina residents, 18 years or older, and participants are encouraged to be as creative as possible - through song, spoken word, rap or skit – to make their submissions stand out.

Contest winners will be chosen based on the number of “likes” their video submission receives. The videos with the most likes will win. Also, in an effort to reinforce the importance of an eye exam, participants who refer friends and family to make an appointment for an eye exam at one of the 44 Doctors Vision Center network office locations, will receive a “referral bonus” of 200 of likes. Bonus like coupons can be downloaded directly from the participant’s video page.

“Through this contest, we are inviting the public to use their creativity to bring awareness to the importance of vision by telling us why seeing the music is better,” added Dr. Peter Hollis, Medical Director of Doctors Vision Center. “In a live music setting, our sight connects us to the artist and the show. This natural connection drives us to want to ‘see the music better’.”

The contest offers great prizes, thanks to Live Nation and the Doctors Vision Center’s vision partners CooperVision, Marchon (distributors of Nautica, Nike, Nine West and Michael Kors branded eyewear) and Essilor, maker of Xperio UV lenses. One grand-prize winner will receive a concert weekend for four to a 2013 Live Nation produced and promoted concert at a Live Nation owned and operated venue in the United States, including flights, tickets, hotel stay and $1,000 spending cash, plus an additional four tickets to a 2013 concert at a Live Nation owned and operated venue in North Carolina, a pair of designer eyeglass frames from Nautica, Nike, Nine West or Michael Kors, and four exclusive See The Music hats. Three best-of winners will receive four tickets to a 2013 concert at a Live Nation owned and operated venue in North Carolina, a pair of designer eyeglass frames from Nautica, Nike, Nine West or Michael Kors, and four exclusive See The Music hats. Additional prizes will be given to 10 runner-up winners and 20 consolation-prize winners.

To learn more about “See the Music Better,” contest rules, prizes and other information visit

No purchase necessary to enter or win. A purchase will not improve your chances of winning. Void where prohibited. The Contest began April 22, 2013 at 12:01 AM EST and ends June 16, 2013 at 11:59 PM EST. Must be 18 and a legal resident of NC to enter. For prize information and contest rules visit Odds of winning depend upon the number of eligible video entries received and the number of public votes cast. Contest is sponsored by Doctors Vision Center, OD, PA.

Live Nation Entertainment, Inc. is not a sponsor of the contest and is in no way responsible for the administration of the contest or the verification of winners. All inquiries regarding the contest should be directed to Doctors Vision Center and not to Live Nation.

About Doctors Vision Center Professional Eye Care Network:

Doctors Vision Center, based in Rocky Mount, N.C., is a professional eye care network of 44 family eye care centers throughout North Carolina, South Carolina and Virginia. Doctors Vision Center network practices offer comprehensive eye exams and have one of the most extensive in-office selections of eyewear and contacts lenses. Doctors Vision Center and affiliated offices offer the latest in eye care technology and diagnostic equipment with board certified optometrists and certified frames stylists and opticians. For more information on eye exams, eye care services, locations, doctors, online appointments or current promotions, visit or the company’s Facebook page at

Live Nation Entertainment:

Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders:, Live Nation Concerts, Artist Nation and Live Nation Network. is the global event ticketing leader and one of the world’s top five ecommerce sites, with a database of over 119 million fans who visit our sites. Live Nation Concerts produces 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world’s top artist management company, representing over 200 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 250 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit
Alex Dearman
919-767-4990 ext. 406