Appliance Repair Company in Queens, NY, Partners with SEO Marketers to Reach Locals

Woodhaven, NY, April 25, 2013 --(PR.com)-- For home- and business owners in Queens, Brooklyn, and The Bronx who need reasonably priced appliance repair service, help is on the way. Locally owned business Citywide Appliance Repair, which provides both residential and commercial appliance repair, is teaming up with the online marketing firm Prospect Genius to enhance its Web presence. The goal is for Citywide Appliance Repair to be easier to locate on the Web via a standard search engine query.

According to studies conducted by the Pew Internet & American Life Project, search engine use is second only to e-mail among popular Internet activities. In fact, on any given day, some 59% of American adults visit a search engine to find information—including information on local appliance repair service providers. For Citywide Appliance Repair, that means it’s vital to boost its Web visibility and performance on search engine results pages. Failing to market effectively on the Web and perform well on search engines can mean that a small business loses out on more than half of the people in its local area who are seeking the services it offers.

Prospect Genius takes steps to remedy this problem using a process known as search engine optimization. SEO tactics involve incorporating industry- and location-specific keywords into a Web site’s content, so that search engine algorithms view the site as extremely relevant to queries using those keywords. So, going forward, Queens-area searches on Google, Bing, or Yahoo! using keywords like “refrigerator repair,” “washer/dryer repair,” and “commercial appliance repair” should lead the searcher to Citywide Appliance Repair’s Web site.

“Studies have shown that sites in the top two or three search engine results get the most traffic following the search,” explains Matt Gallo, Prospect Genius’s spokesman and an SEO marketer. “Our goal is to push our clients, including Citywide Appliance Repair, as close to those top slots as possible for relevant search queries. The more people visit Citywide Appliance Repair on the Web, the more prospective new customers the business is reaching.”

Citywide Appliance Repair has been meeting home- and business owners’ appliance repair needs in Queens, Brooklyn, and The Bronx since 1994. The company offers dishwasher, washing machine, dryer, oven, and refrigerator repair.