Austin, TX, April 26, 2013 --(PR.com
)-- Cheer Channel Inc. (CCI), #1 online entertainment network for the spirit industry, announced today that POWERBows will remain the official bows sponsor for the CCI original web-series, Secret Diary of an American Cheerleader, Season Two. POWERBows began its partnership with CCI in March of 2012 as the exclusive category sponsor of Season One of the hit web-series, now approaching 1 million cumulative views from the CCI distribution platforms.
POWERBows was one of the first major brands within the spirit industry that recognized the significant increase in consumer recall and engagement that comes with participation in branded entertainment. POWERBows is a leading provider of bows in the spirit industry, creating quality, hand-made bows for cheerleaders across the country. Every bow is handmade and custom designed for each cheerleader or team. POWERBows proudly produces up to 4,000 unique, custom and quality bows per week and remains the innovative leader of cheer bows.
"The ability to place your product within an entertainment property such as Secret Diary of an American Cheerleader gives you much more bang for your advertising buck," said Tammy Klomps, CEO of POWERBows. "Our POWERBows were worn by actors and cheerleaders in the show and seen around the world on multiple distribution platforms, specifically targeted to our potential customers who are using their computers and mobile devices to access these platforms any minute of the day. Our brand is forever a part of that real estate for so long as it is somewhere on the internet."
POWERBows products are featured in the current season of Secret Diary of an American Cheerleader, Season Two, which began airing in late February 2013. The series is available for viewing on the CCI website, YouTube, and all CCI social media platforms, as well as through Dish Satellite, Roku, Boxee, Vimeo, Blip TV, and from any mobile device worldwide, 24-7.
About Cheer Channel Inc.:
CCI, a privately held corporation with offices in Texas and California, serves as the premier destination for the millions of athletes and fans of the spirit industry. An interactive, multi-digital and TV platform destination, CCI provides the latest emerging media technology offering spirit audiences multi-branded entertainment. CCI provides access to spirited news, fashion, reality programming, events and to be part of original content through branded entertainment. For more information on Cheer Channel, contact Media@cheerchannel.com or go to www.cheerchannel.com
POWERBows is a leading provider of bows in the spirit industry, creating high qualty, handmade bows for cheerleaders across the country. Every bow is handmade and custom designed for each cheerleader or team. POWERBows proudly makes up to 4,000 unique custom bows per week and reamains the innovative leader of cheer bows.