Cheer Channel Launched Episode 1 of Secret Diary of an American Cheerleader 2: The Fierce One

Cheer Channel launched the World Premier of Episode 1 of Secret Diary of an American Cheerleader 2: The Fierce One on Monday March 4, 2013 at 5pm PST. Weekly episodes and contests will continue every Monday.

Austin, TX, April 26, 2013 --( Cheer Channel Inc. (CCI), the #1 online news and entertainment network for the spirit industry, launched the online debut of Secret Diary of an American Cheerleader 2: The Fierce One, beginning with the World Premier of Episode 1: Beware The Fierce One on Monday, March 4, 2013. Episodes have continued every Monday at 5 p.m. PST and are available for viewing on the CCI website, Secret Diary Show YouTube channel, and the Secret Diary of an American Cheerleader Facebook page.

In Episode 1: Beware The Fierce One, close friends Donna, Courtney and Jessica of the "Texas Twisters" are 2-time National Champions headed for a 3-peat. They are just a week away from Nationals when a mysterious V-Logger begins cyber-bullying the team and posts their secrets to the industry's top gossip blog, The Cheer Board. The apparent motive? Disrupt the teams chances for a 3-peat victory at Nationals over their rivals, the "Shooting Stars," or is it something much deeper?

The Secret Diary 2 official series trailer premiered on Monday, February 25, 2013 and the series has been highly anticipated ever since Season 1 ended in June 2012. Season 1 has over 1.5 million total views to date across digital platforms via social media platforms and an additional 28 million household views on its syndicated TV platforms. Like Season 1, Secret Diary 2 boasts an excellent principal cast and is supported by a talented guest cast composed of 11 top All-Star cheerleaders from across the country.

Cheer Channel also runs a weekly Facebook contest with prizes provided by participating series sponsors. Participating contest sponsors for Episode 1 are Amethyst Jeans, Kick's Athleticks, Chasse'', POWERBows, and Glitterbug Cosmetics. Amethyst Jeans is running a weekly "Get This Look Contest" where fans can enter to win a featured look from each weeks episode. Fans who wish to participate in the weekly contests can find entry rules and details on the Secret Diary of an American Cheerleader Facebook page.

Other CCI sponsors for Secret Diary 2 include: The Elite Cheer Company, Hoss Choreography, Go! Fight! Win! Music, and Cheer Star Productions. CCI Media partners include The Cheer Leader Magazine, Inside Cheerleading Magazine, Cheer MaD, Atlanta Cheer Magazine, Cheer 1 XM, Cheer Phi Magazine, and

About Cheer Channel Inc.:

CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, or go to
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Kendra Rowland