St. George, UT, April 27, 2013 --(PR.com
)-- E Book Freedom | The Power of Video Scribing
Video has become a popular tool for companies to convert leads and extend their reach to new customers. As this medium continues to increase in popularity, the attention span of viewers continues to decrease. Much of this decrease is influenced by sites like YouTube where a new video is just a click away. This shortened attention span can lead to wasted money on expensive explainer videos as your audience exits your video before your full message is shared. Ydraw is curing this expensive problem with the use of video scribing.
Many video marketing campaigns fail to reach their goals due to video abandonment. Research shows you can expect 20 percent of your audience to drop-off within the first ten seconds of your video, 33 percent will have left after 30 seconds and 40 percent will have exited at 60 seconds (source: visiblemeasures.com). These numbers can be detrimental to any video marketing campaign as you are unable to share your full message. When comparing video scribing, there is a clear contrast in drop-off rates.
Video scribing triples an audience’s attention span with only a 25 percent drop off rate, when compared to YouTube’s 75 percent. This statistic means higher conversion rates for video marketing campaigns. It also allows you to share your full message with a bigger audience, causing your videos to be more persuasive. This means every dollar spent on marketing your video becomes more effective.
Ydraw is video scribing company that loves to make videos that will move people to action. For further questions or comments, contact us at email@example.com.
Ydraw, creative videos that inspire.