Auto Repair Shop in Martinsburg, WV, Teams with SEO Firm to Improve Its Web Visibility

Ranson, WV, May 01, 2013 --(PR.com)-- For drivers in and around Martinsburg, WV, who are searching for a quality auto repair shop to resolve issues with their vehicles, it will soon be much easier to find the right pros for the job. Thanks to a new partnership with the online marketing firm Prospect Genius, locally owned auto repair shop Advanced Auto Authority Services is taking steps to improve its Web presence. By making its Web site more visible and accessible to those drivers in the local area who need transmission repair, suspension repair, or diagnostic services, Advanced Auto Authority Services hopes to broaden its customer base and better meet Martinsburg’s auto repair needs.

According to studies conducted by the Pew Internet & American Life Project, as of 2010, some 58% of American Internet users go online to research products or services they are considering purchasing. That percentage continues to grow, as the world becomes ever more digital. That’s why it’s so important for a business like Advanced Auto Authority Services to have a Web site that is prominent and performs well on search engine results pages. Many Internet-savvy consumers will look online first when searching for local businesses, and Advanced Auto Authority Services needs to ensure that it can stand out from the pack of businesses offering similar services.

Prospect Genius tackles the task of making small businesses more visible online using a process called search engine optimization. SEO tactics can improve a Web site’s search engine ranking, helping it to appear higher on the results pages for relevant queries to search engines like Google, Bing, and Yahoo! For Advanced Auto Authority Services, the intended result of working with Prospect Genius is for search engine queries by Martinsburg-area drivers using keywords like “transmission repair,” “brake repair service,” and “check engine light” to lead to Advanced Auto Authority Services’ site.

“Sites in the top two or three search engine results tend to get the most clicks following the search,” explains Matt Gallo, one of Prospect Genius’s lead SEO strategists. “By pushing our clients as close as possible to those top slots, we can potentially boost site traffic. More visits to Advanced Auto Authority Services’ site mean more people are learning what the business has to offer.”

Advanced Auto Authority Services’ team of skilled auto repair technicians has 75 years of experience and is committed to quality workmanship. The business offers an array of car maintenance and repair services to customers in Martinsburg, Charles Town, and beyond.