Reinvention Trumps Retirement for Boomers: Retirement to Three Out of Four Boomers Has Become a Mythical Abstraction

San Antonio, TX, August 17, 2007 --( The oldest of this decade are already busy transforming retirement into reinvention, starting second careers at their new life stage, hoping to sustain incomes, protect their hard-earned assets, and preserve lifestyles.

To serve and help this large and growing population, alliance partners of Personal Business Advisors (PBA) – a powerhouse executive career services provider, (ENA) – the Value Network among social networks for executives, and BroadSpire Inc.– an award-winning Web solutions provider, launched today (in beta) a Web portal that focuses on and helps Boomer executives who are either actively searching for/or in need of a second career.

ENA is a subscriber-based online social networking model that is all about delivering exceptional value to its executive Membership; like sustenance for the next two decades of life., claims its Executive Vice President Michael Harp, is loaded with advantages and life enriching benefits in areas such as multi-media networking, Career Concierge SM, ENA TV, Biz/Tech Exchange, E-Learning, Affiliate Programs, and the ENA Challenge. “We are a one-destination, convenient, high-tech solution and high-touch provider. ENA is unique in this regard.”

“Interest in online social networking is very prominent these days and a Web portal that’s made especially for executives to network and find a second career is a very unique and underserved niche. delivers an outstanding concept. The functionality required of a networking site is an ideal opportunity for BroadSpire to showcase our Integrated Website Solution™ and software development capabilities,” said Steve Huot, President/COO of BroadSpire, Inc. “We made special effort and design research to ensure the look and feel matched this demanding target market and the UI was user friendly and accessible.”

ENA chose to join forces with BroadSpire because they wanted a long term, reliable Web solution with a top-tier provider. And they wanted a partner that would be able to develop and maintain the complex and robust Web portal infrastructure required of online social networking. BroadSpire’s scalability and proven credibility were also key factors in BroadSpire’s winning bid to build ENA’s flagship Web destination.

About (ENA)

After three years of extensive research, ( was created in October 2006 to be more than just another online social network. ENA is anticipated to construct the Value Network SM for executives. Through a strategic alliance between Personal Business Advisors (PBA) and ENA, they collaborate to create Career Concierge SM, a comprehensive and proprietary high-tech (ENA), high-touch (PBA) solution to career transition.

About Personal Business Advisors (PBA)

Personal Business Advisors ( is a highly successful, innovative, and growing enterprise specializing in meeting the career needs of executives. PBA is credited with pioneering its Hybrid career alternative, which has grown each year since its introduction. At present, PBA has an expanding base of some 185 Senior Advisors serving the executive market in a peer-to-peer, intermediary model. Recent international expansion includes the UK, Canada, Mexico, and Singapore.

About BroadSpire Inc.

BroadSpire ( is a 12-year old provider of outsourced website services with offices in Los Angeles, London, and Chennai. Combined with its fast-growing Web agency, PingWorx (, the Company has helped manage website operations for thousands of customers around the world, including BP Amoco, NBC, Kmart, Yale University, and INGRES Corporation. BroadSpire is a four-time member of the Deloitte & Touche Los Angeles Technology Fast 50, displaying the region's fastest growing technology companies.

Media Contacts:
• Uwe Brettmann – Personal Business Advisors,
• Michael Harp – ENA,
• Madrim Kusumadewi – BroadSpire Inc.,

BroadSpire Inc.
Madrim Kusumadewi
Michael Harp –
Uwe Brettmann –