Houston, TX, May 04, 2013 --(PR.com
)-- Many businesses rely on press releases to communicate with the public. A good press release can build a rapport with customers, while a bad press release can ruin one.
A professional press release can contribute several things to a business. Most importantly, it establishes a business as a leading expert in their area. Through this, a well-defined and informative press release establishes trust with the target audience.
If looking to drive traffic to a website, a strong press release that utilizes Search Engine Optimization (SEO) techniques will achieve that. Press releases often amount to publicity for businesses, appearing in various forms of high-profile media like newspapers.
This publicity may lead to an increase in sales by gaining the attention of consumers who are interested in the services a business offers. A targeted outreach approach can increase business exponentially over a short period of time.
Finally, press releases are low-risk/high-threshold endeavors. For the amount of people they reach, they are relatively low cost compared with other forms of marketing.
If a business does not have a marketing department capable of a professional press release, one strategy is to outsource the work to someone experienced in the industry. Services that provide press releases vary, with one such service being K Brady Services, founded by Kristen Brady.
Kristen Brady specializes in building the business-customer relationship and using social media to promote services. Knowing that a business lives and dies on its communication with customers, K Brady Services focuses on finding ways to better interact with a businesses’ customer base.
K Brady Services accomplishes this using several strategies. The first is a focus on high quality writing in every service provided; press releases, content for blogs, and articles explaining products. In particular, K Brady Services places emphasis on press release creation.