Vancouver, Canada, May 10, 2013 --(PR.com
)-- The new offering will allow companies to better understand the buying habits and opinions of Hispanic consumers in this part of the world.
Since its inception in 2004, Offerwise has used innovative online and offline marketing methods to recruit millions of survey participants to help clients achieve high quality research results. Their team of Hispanic research experts combined with their large, unique, and representative US Hispanic online panel provides researchers access to valuable insights from the fastest growing segment of the US population.
Industry experts anticipate that Offerwise will apply similar panel growth strategies in South America. However, differing cultures and regional business norms will require a certain amount of localization. One key area to consider is panelist payments. Market research panelists are often given an honorarium or incentive payment in exchange for their time. However, panelists in Venezuela or Chile cannot be paid using the same US dollar incentives offered to US panelists. They require payment in local currency: Venezuelan Bolivar or Chilean Pesos, depending on where they are based.
“Chexx Inc. stepped up to provide Offerwise a cost effective and reliable payment solution that met our growing demands,” says Cindy Lemos, VP of Panel Operations for Offerwise. “Chexx Inc.'s international reach has helped accelerate our plans to expand our business into Latin America. Having a trusted payment provider is a key part to making any market research panel successful.”
Chexx Inc. has been responsible for sending payment to the company’s US panelists since 2011 and is thrilled to contribute to their international growth. Peter Sampson, VP of Corporate Development for Chexx Inc. says, “We enjoy being part of Offerwise’s US success and fully recognize their leading role in the Hispanic Market Research space. The opportunity to collaborate with them by sending local-currency payments to panelists in South America is exciting for us. We specialize in sending local-currency payments to beneficiaries around the world, so it’s a perfect fit.”
South America carries tremendous potential as a growth area for consumer sales. Of course, this naturally translates into a need for quality market research. Market research companies like Offerwise solve their South American survey incentive challenges by using Chexx Inc.’s robust international payout solutions in Brazil, Peru, Venezuela, Chile, and more.
Founded in 2001, Offerwise is a full-service research and sampling firm specializing in the Hispanic market. Their QueOpinas research panel has become one of the largest and fastest growing Hispanic research panels in the industry. Their proprietary in-house recruitment method ensures the quality their clients demand. In addition, their panel recruitment services have helped build panels for the top market research and sample providers in the world.