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Establishing Value: Webinar Outlines How to Institute an Efficient Organizational Structure for In-House Creative Teams


A new webinar series aims to change how we approach the organization and functionality of in-house corporate departments. To kick off the series, corporate guru Jeni Herberger focuses on the organizational structure of Corporate Creative Groups (CCGs) at the first webinar on June 4th, 2013 from 11:00am – 12:00pm. Jeni will focus on how to develop an organizational structure to succeed in the rapidly changing corporate walls which in-house teams operate within.

Seattle, WA, May 22, 2013 --(PR.com)-- Efficiency is in the eye of the beholder – no wait, actually its love that is in the eye of the beholder… Let’s just go with it!

“Efficiency should not be defined as simply the least amount of effort for the greatest output but as a tool for sustainable business practices and high quality products and services. The most efficient route to 'sustainable efficiency' is threefold: the proper formation of organizational structure (your people), production process (your procedure) and your statement of purpose (your vision).”
– Jeni Herberger

The strategic plans of businesses are typically static therefore lack the ability to flex and grow without a dramatic re-organization annually. This static nature trickles down from overall governing business strategy to the organizational structure of every department. There typically isn’t much room for creative problem solving or innovative contributions from the people within a corporation, which is imperative in today’s new market place. It’s no wonder why so many organizations lack true efficiency!

A new webinar series aims to change how we approach this platform. To kick off the series, corporate guru Jeni Herberger focuses on the organizational structure of Corporate Creative Groups (CCGs) at the first webinar on June 4th, 2013 from 11:00am – 12:00pm. Jeni will focus on how to develop an organizational structure to succeed in the rapidly changing corporate walls which in-house teams operate within.

Early-bird ticket prices are $10 for AIGA members and $20 for non-members. After May 28th all ticket prices increase to $25. To register, visit www.efficientorgs.ebrite.com and sign up today.

Internationally-recognized as a powerful force in changing the way people approach the business of design, Jeni works tirelessly with creative professionals and corporate leaders teaching them to connect and communicate. Known for her uncanny ability to break down the walls between business policy and design strategy, Jeni has spent the past 20-something years working with creative and corporate leaders to identify practical strategies on “doing business better”. She focuses on the fundamental components of complex practices. Jeni and her team of strategists at The Fulcrum Agency consults with Fortune 500, mid-size companies and non-profits offering action plans and on-site training grounded in strategy and focused on getting results.

If you have any questions or would like to interview Jeni Herberger, please contact Adam Fry-Pierce at adam@thefulcrumagency.com or directly at 206-484-7757.
Contact Information
The Fulcrum Agency
Adam Fry-Pierce
206-484-7757
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www.thefulcrumagency.com

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