JCDecaux and Alterwave Sustain Fantastic 4

The Fantastic 4 are back in the streets and, thanks to Alterwave technology, the public has the opportunity to download freely, wallpapers and trailers on their mobile phones.

Gembloux, Belgium, August 23, 2007 --(PR.com)-- JCDecaux Belgium asked Alterwave to install bluetooth hotspots in their street furniture in order to reinforce the impact of the Fantastic 4 campaign in the main cities of Belgium: Brussels, Antwerp, Liège and Oostend.

4 Bluetooth hotspots were installed in the street furniture, located in high traffic areas. The objective was to send free additional information about the film distributed by 20th Century Fox. Sending trailers and wallpapers is a new original marketing approach to convince the public to go to the movie. Alterwave Bluetooth hotspots are designed to operate in very difficult environment where temperature variation is very high and space is very limited.

The hotspots were directly connected to servers allowing remote access, data reporting and maintenance without any human intervention.

Thanks to Alterwave, film distributors are now able to add a new rich media dimension to their existing communication channels

Alterwave delivers solution for Interactive Mobile Marketing
Alterwave is a pioneer in bluetooth technology for Mobile Marketing and develop products and services to increase interactive communication with consumers.

Bertrand Prignon