Kyiv, Ukraine, June 07, 2013 --(PR.com
)-- Such an augmented reality module, using a non-contact Kinect game controller and designed to increase brand awareness and sales of products, will be presented for the first time on the Ukrainian market. However, it is already expected that the use of augmented reality technology in the field of trade will become the new word in product promotion.
The non-contact Kinect controller was originally developed by Microsoft for the Xbox game console, and much later it was used for personal computers running Windows OS. The augmented reality module by Softengi allows a user to interact without contact with the image through the body postures, capturing human movement at special points on the body, and thus carrying out a complete 3-dimensional recognition of body movements using the installed software.
According to the research of U.S. companies, consumers are more willing to buy a product after learning how to use it using augmented reality technology. Moreover, they are willing to pay more for it.
During the experiment, a toy advertisement was demonstrated to a group of 100 parents as a standard 2D video. The second group of 100 parents was showed a toy with augmented reality technology, where parents could interact directly with the product. At the end of each experiment the parents were asked to take a decision on the purchase and the amount they were willing to pay for a toy. It is significant that only 47% of the first group of parents were willing to buy the product. While among parents who received a demonstration using augmented reality, more than 74% gave their consent to the purchase of the goods shown and expressed their willingness to pay more than the parents of the first group (8 pounds vs. 5 pounds).
Sergii Solomaha, the Technical Leader of Mobile, 3D and Augmented Reality Development in Softengi: "You may install such an augmented reality module consisting of a screen and Kinect controller in a shop or a large shopping center, and show images of the product or branded cartoon character. In this way you can easily get the 'wow' effect with the target audience, attract attention to the product and therefore increase sales."
The psychological research on the power of touch confirms the results of the experiment by American companies - consumers are willing to pay more for a product if they have an affinity developed with it.
Augmented reality can affect various aspects of the sales process and the module of augmented reality, in which your customers can interact in a playful way with a product or symbol of the company, will cover the development costs up to 2 times faster than the creation of a standard advertisement.
Proven to be one of the most important aspects of the sales process, the affinity of the consumer with a product is formed at the moment of interaction or contact with it. Augmented reality allows the consumer to "keep in hands" the virtual, interactive and enhanced version of the product, thereby creating an affinity with it and, consequently, increasing sales of the products.