Announcing the Launch of Online Parasol Boutique Based in Austin, Texas
A new online boutique for parasols, www.hooplaparasols.com, launches in Austin, Texas in time for summer. Austin has seen record breaking temperatures in the last few years which prompted boutique owner, Tillie Policastro, to open the online shop, which features fashionable and designer parasols and umbrellas with a vintage, retro style.
The new boutique carries a small line of imported parasols from around the world and focuses on those with a vintage retro feel. "In keeping with the style of vintage fashion, we want to glamourize the returned use of the parasol, and offer ones which are reminiscent of Hollywood's Golden Age – parasols that make you feel like Marilyn Monroe," says Policastro. "When you carry a parasol, you have that extra protection where you need it most, your face and neck. It doesn't hurt that it makes you feel stylish, fun and entirely unique." The boutique is open for online business and is planning to do small pop-up shows throughout Austin, such as South Congress' First Thursday event.