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elements Fitness Launches Mobile Website and Expanded Member Tools

Miami-Based franchise elements fitness for women announces expanded technology platforms, including mobile interfaces for members and clients. (“elements on the go”)

Miami, FL, June 10, 2013 --( elements fitness for women announces expanded technology platforms, including mobile website and new “on the go” member and client tools. The new tools allow members and prospects to find a club, book or change their training session, create or share free pass, and learn highlights and news about the brand and clubs.

Members can view class schedules, book classes, sessions, or generate free guest passes for friends. They can also call the club or their trainer directly with the touch of a button, reschedule a training or diet coaching session, or send a message to the club.

Expanded features will include online shopping for elements branded products and weight loss supplements, a complete phone-based store experience with next-day product deliver (scheduled to be released August 2013).

The platform was developed by IT partner Virtual Atlantic, Intrannuity, and powered by Club Ready management software on the backend.

Brand Founder Christopher Palumbo commented, “Phones are the future of much of the buying, scheduling and decision making. They are quickly replacing computers in terms of usage when looking for basic information or local info online. The new mobile tools put elements gym members at the forefront of technology, allowing us to offer the easiest user experience for both prospects and members. We expect it to translate into higher revenues system-wide.”

Miami-based fitness franchise elements for women has recently focused on technology to enhance its relationships and experience with gym members and prospects. The company is also developing a comprehensive online shopping experience for its Balance Diet weight loss brand, and integrating the popular online wellness and weight loss tools, for a completely seamless mobile experience.

About elements™:

elements fitness is the only full-service national gym brand for women. The company offers membership-based fitness, diet and wellness services throughout a network of wholly owned, as well as franchised health clubs and online services. The brand features popular and highly-effective branded classes, amenities and product lines. elements® is part of a family of healthy lifestyle brands including BalanceDiet™, thinspa®, and slimberry® natural products.
Contact Information
Christopher Palumbo

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