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New Media Director to Join True Media

Columbia, MO, June 14, 2013 --( After undergoing a two-month national search with the Chicago based search firm O’Day and Associates, Jack Miller, President of True Media, announced yesterday that Dan Farnen will become the agency’s new U.S. Media Director effective July 8th. Farnen will replace Chris Evans, who left in April to join the Las Vegas based agency R&R Partners.

Dan Farnen is a former graduate from the University of Missouri-Columbia who went on to build a successful 17-year career in advertising as the Director of Media Planning and Syndicated Data for Anheuser-Busch, Inc. In his time at Anheuser-Busch, Farnen directed the development and execution of AB’s media strategy that included 30 brands and multiple award-winning promotions and sports partnerships. In 2009, Farnen accepted a position as Group Media Director at Chicago based advertising agency DraftFCB where he led communications planning for brands such as Miller Lite and Coors.

“I am thrilled to have someone with Dan’s background and experience helping to lead our organization,” said Miller. “Dan’s successful leadership over the years with some of America’s biggest brands is a testament to his expertise and passion for our industry. He has broad experience with digital, mobile and traditional media, as well as a wealth of insight into consumer markets, Hispanic and B2B.”

"I am absolutely excited and humbled to be joining such a progressive and fast-growing organization,” noted Farnen. “The resources that have been assembled at True Media, in terms of people, research, and software are amazing and quite frankly unparalleled by anything I have seen in my career. I can't wait to join in and help deliver innovative marketing programs for True Media's outstanding roster of clients."

True Media is a full-service media strategy and communications company with locations in Columbia, Missouri; Calgary, Alberta and St. Louis, Missouri. True Media has been recognized by Inc. Magazine for the past three years as one of America’s fastest-growing companies. In 2012, the Missouri Chamber of Commerce selected True Media as one of seven Missouri companies to receive the prestigious Fast Track award.

For more information about True Media, please visit
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True Media
Angela Lechtenberg

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