Appliance Repair Shop in Indianapolis Looks to Leading Internet Marketer for New SEO Campaign

Indianapolis, IN, June 14, 2013 --(PR.com)-- Contending with appliance repair issues will soon be easier for homeowners in the Indianapolis area. Milligan’s Appliances has launched an SEO campaign to solidify its position in search engine rankings. The goal is to ensure nearby property owners will have faster, easier access to this family-owned appliance repair business and its many residential services from refrigerator repair and dryer repair to used appliances for sale. The company’s new Internet marketing program was created in conjunction with Prospect Genius, a leader in SEO advertising.

The numbers don’t lie. As a 2012 survey from the Pew Research Center reveals, more than 90% of adult Internet users rely on search engines to locate information. What’s more, within that population, close to 80% of those browsing do so when considering which products and services to buy. For Milligan’s Appliances, making the decision to ensure its position among other Indianapolis-area appliance repair shops was a no-brainer. By teaming up with Prospect Genius to introduce this targeted lead generation program, the company is working to extend the reach of its local advertising efforts and draw in more potential customers who are going online to find appliance repair companies.

“Marketing has evolved significantly over the years to keep up with the changing tastes and preferences of the public at large,” explains Matt Gallo, a senior Internet strategist at Prospect Genius. “If an independent merchant such as Milligan’s Appliances wants to attract new business in this digital age we live in, the Internet is the place to be for prominent visibility and high-volume traffic.”

Prospect Genius is an Internet marketing specialist, partnering with small businesses for Web-based advertising. The tech company works often with appliance repair professionals looking for a way to stand out in a crowded and competitive local marketplace. With this latest SEO program aimed at Indianapolis-area homeowners, Prospect Genius is making it possible for Milligan’s Appliances to promote their accessibility online. As a result, area Internet users can now enjoy the efficiency and convenience of having direct online access to these experienced appliance repair technicians.

Milligan’s Appliances is a family-owned appliance repair business located in Indianapolis, Indiana. Specializing in residential appliance repair and installation, the company offers ten years of industry experience and waived service fees with all appliance repairs. They also offer used appliances for sale and emergency appliance repair service, along with warranties on parts and appliances.