New Delhi, India, June 14, 2013 --(PR.com
)-- Camera lovers, whether professional or amateur know the frustration of wanting to buy the "right" lens for their SLR camera but not knowing how to go about it. There are always questions about technical details, image quality and what sort of photography is that lens best suited for.
Understanding all these issues, Gizmofashion.com, India’s premier and first curated e-commerce brand from Keshiha Services for consumer electronic accessories, today launched the world’s first "Personalized SLR Lens Search Functionality." Under this revolutionary functionality, the online retailer has enhanced its online search by introducing two new key search parameters:
1) Recommended For: This lets the lens buyer zero down on the lens which is going to be most suitable for them as per their expertise and comfort level. There are three different categories in this- Amateur/ Hobbyist, Mid-level or Professional / Expert
2) Best Used For: This lets the lens buyer select the lens most suited for the purpose that they intend to use the lens for. Under this, there are seven different categories- Close-up, Group / Wedding, Landscape / Scenery, Low Light, Nature / Wildlife, Portrait and Sports.
With the addition of these two new key parameters, customers can now search for that perfect SLR lens not only by price and lens type but also as per their own personal usage and expertise level.
Complementing this, each product page for every lens also follows Gizmofashion’s much lauded "One Page" information concept. This means that for every lens, its product page contains a sample photograph to showcase the lens quality, a video that captures the lens quality or lens review and MTF charts that capture the potential quality of the lens. No longer would the customer need to refer to multiple sources of information and the whole SLR lens buying experience becomes completely frustration free.
As an introductory launch offer, Gizmofashion is currently offering a huge discount of 4% on the entire Canon EF lens range. Customers just have to use the code "GFCLS" at checkout to get the discount.
About Keshiha Services Private Limited
Keshiha Services is an e-commerce start-up focusing on niche consumer verticals. It owns and operates India's first curated e-commerce brands, Art and Decors.com and Gizmofashion.com. It is headquartered in New Delhi, India.
Gizmofashion.com is India's first curated e-commerce brand for top-of-the line consumer electronic accessories for smartphones, tablets, laptops, cameras, gaming systems and much more. It offer products from some of the top leading global brands like Canon, 3M, Targus, Parrot, Zik and others.