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Alexander Daas

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Alexander Daas Announces Opening of New Eyewear Showroom

Popular among celebrity clientele, Alexander Daas chooses San Diego to launch a new level of high-end optics and sunglasses.

San Diego, CA, June 15, 2013 --( Alexander Daas, the luxury eyewear brand for tastemakers and fashion aficionados, announces the opening of its first retail showroom. San Diego’s historic Gaslamp District will be the new home to the brand’s original designs made with high-quality materials in Japan. The new showroom will introduce high fashion, handmade prescription and non-prescription optics and sunglasses to the San Diego market. The showroom officially opens this month and is located at 431J Street.

Founder and designer of the brand, licensed optician Alexander Daas, will be fitting, styling and dispensing prescription and non-prescription lenses for both sunglass and optic designs at the storefront. Currently sold in boutiques and optometrist offices nationwide, the San Diego showroom will primarily carry the Alexander Daas brand, as well as other independent brands such as KBL, Initium and more.

“It has become apparent that San Diego is evolving into a thriving fashion community. We are confident that the Alexander Daas brand will give San Diego that first push towards becoming a stronger, more appealing market for fashion forward enthusiasts,” says founder and designer, Alexander Daas. “With the new retail showroom, my vision is to give people a more accessible option that is solely dedicated to independent luxury eyewear.”

Located in a quaint historic building in the heart of San Diego’s Gaslamp District, the Alexander Daas Eyewear Showroom complements the timeless quality and value that the brand exudes. With a chic New York City boutique ambiance, this San Diego destination is a blend of classy and casual.

With its growing number of celebrity clientele, Alexander Daas aims to increase the demand for independent luxury eyewear and educate consumers about the market, in general. Recently worn by Jenny McCarthy on The View and The Katie Show, the Alexander Daas collection has sparked interest among viewers and acclaimed fashion enthusiasts. Among other celebrity sightings, Mark-Paul Gosselaar will wear Alexander Daas on the set of the hit series, Franklin & Bash. Other notable wearers of the brand include Forest Whitaker, Michael Keaton, Lauren Holly, Sammy Hagar & more.

Alexander Daas is celebrated for providing an eyewear collection that is stylish, sophisticated and timeless. With frames made for both men and women, and a selection specialized for smaller and petite faces, the Alexander Daas brand focuses on classic and modern shapes that can be worn by all.

For more information about Alexander Daas, please visit:
Contact Information
BAM Communications
Gisela Michan

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