Suwanee, GA, June 19, 2013 --(PR.com
)-- Strategic Vision, LLC, an Atlanta-area public relations agency announces five cost-efficient public relations and social strategies for businesses to consider as they begin planning for 2014. Businesses begin gearing up and putting into motion their key plans and objectives for the upcoming year in late summer and fall. Yet often overlooked or considered as an afterthought are the public relations and social media strategies to help achieve these goals. Strategic Vision, LLC is offering the top five objectives that businesses should consider for their upcoming objectives as well as, free consultations with businesses that want to expand on these strategies.
“Businesses know that they need a comprehensive public relations and social media program to assist in reaching their business goals for the year,” said David E. Johnson, CEO of Strategic Vision, LLC. “Often though they are concerned that the cost will far exceed the ROI that they are seeking, that is why Strategic Vision, LLC is providing these five cost-efficient strategies for public relations and social media success in 2014.”
The five strategies provided by Strategic Vision, LLC are:
1. Launch a focused retainer based Public Relations campaign.
Many companies balk at retaining a public relations agency monthly. Yet it is more cost effective to do that with a flat fee that provides agreed upon services ahead of time than a project by project campaign that actually costs more than the all encompassing retainer fee would be.
2. Leverage your content in multiple ways.
Previously your message delivery options were limited. If a business wrote a press release, it might find a way to leverage that content in a bylined article or in marketing materials. Today, there is social media and it can be delivered many different ways to multiple audiences – not only in traditional public relations and marketing materials but also in a wide variety of social media outlets such as Twitter, Facebook, LinkedIn and blogs.
Sharing content in multiple ways can dramatically expand the audience you reach. Each time you share a press release, it generates an average of nearly 2 click-backs to the original release which means sharing across social networks can increase your total audience by 70%. Sharing on Twitter is most effective, driving about 30% more press release views than sharing on Facebook.
So if you write an article that is published or send out a press release, pick the most interesting point you made and tweet it with a link to the article or release. Post the article on your Facebook and LinkedIn pages. Find a relevant blog and use the information to post a response.
3. You don’t need a global agency to reach your objectives.
We live global world, but that does not mean that in order to support a global campaign, you must pay a bundle to hire a large agency – or hire three different smaller agencies and spend your valuable time managing them all. Today, most agencies are increasingly offering one-stop shopping to support your global public relations needs – and managing it all for you for a fraction of what it might cost to hire a large agency with fancy, expensive offices scattered across the globe.
4: Insist on a senior team with expertise in your industry.
It may sound counter intuitive, but working with cheaper junior associates (which large agencies will often automatically place on your team) does not actually translate into lower public relations costs for your company. At a large agency, senior-level team members usually spend hours every month bringing junior-level people up to speed. And your company gets billed for it – meaning your marketing funds are subsidizing employee training at your Public relations agency. In the public relations world, knowledge and experience lead to quick results. A senior-level team – particularly one that knows your industry – not only is more productive, it also delivers measurable results with very little ramp-up time and no rookie mistakes.
5: Hire an agency with the right tools.
If your company is currently paying a third-party for researching editorial contacts, accessing media lists or tracking social media buzz or editorial coverage, you might save money by getting these services through your public relations agency. Public relations agencies can often obtain bulk discounts for such services for clients or may even have developed similar tools in-house.