Flagstaff, AZ, June 19, 2013 --(PR.com
)-- Penske Automotive Arizona has launched a new program in conjunction with their long standing advertising agency, Out The Window Advertising (OTW). The new joint Penske Automotive Arizona and Out The Window Advertising Special Event Team will coordinate 15-20 events per month with all of the PAG Arizona stores. A special emphasis will be placed on the high line dealerships like Scottsdale Ferrari, Scottsdale Maserati and Bentley Scottsdale. This newly assembled Special Event team will be responsible for the creation and execution of non-typical events with the dealerships like Hole In One Golf tournaments, cars on display at area hotspots, new model launches and customer appreciation events.
“We saw a need to add more events to our marketing mix. This new program will get our vehicles and people out in front of potential customers in a big way,” said Dave Wallace, Area Vice President, Penske Automotive Arizona.
The PAG OTW Special Event Team will be highly visible in their new “race inspired” 2013 MINI Cooper convertible from MINI of Tempe. OTW’s Senior Graphic Design artist, Randall Witte, designed it and XSell Media applied the graphics wrap.
“The new Special Event vehicle certainly garnishes attention. A lot of honks and “thumbs-up” as it rolls on down the road. OTW is really excited to expand our commitment to Penske Automotive Arizona with this non-traditional method of advertising,” stated Bill Hagen. President, Out The Window Advertising.
The PAG OTW Special Event Team will be directed by Katie Hutchinson and Kim Hall from Out The Window Advertising. Look for them at events all over Arizona.