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Grilling with BIC® FlameDisk ® and BIC® Multi-purpose Lighters on The Balancing Act® on Lifetime TV

BIC Consumer Products USA Takes Center Stage

Pompano Beach, FL, June 19, 2013 --( Popular morning show The Balancing Act® welcomed one of the most respected names in simple grilling to their show on Wednesday, May 29th at 7:00 a.m. (ET/PT) on Lifetime TV. During the show, hosts Kristy and Danielle helped jump start the day with animated conversation, lively demonstrations and useful information that balances and empowers women’s lives.

Grilling Made Simple with BIC®
Love to barbeque outdoors but don’t like the hassle of cleaning up messy charcoal? Join Sandi Levine from BIC Consumer Products USA as she and host Kristy Villa demonstrate BIC® FlameDisk®, a charcoal replacement grilling solution that creates delicious, flame-grilled flavor.

This portable disk weighs under a pound and fits in most charcoal grills to cook a variety of foods. You just peel it, light it with your reliable BIC® Multi-purpose Lighter and in only four minutes you’re ready to grill. The flame lasts about 40 minutes, enough to cook two-to-three rounds of food, and cools quickly for simple, no-mess disposal.

Learn how BIC® FlameDisk® and BIC® Multi-purpose lighters make grilling as simple as it is delicious by watching the segment at

About BIC Consumer Products USA:
BIC Consumer Products USA ( is a leading manufacturer of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication BIC has become one of the most recognized brands in the world today, delivering “More for your money…Always!”

About The Balancing Act® on Lifetime Television
Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission of The Balancing Act is simple – the show strives to help today’s modern women balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings at 7:00 a.m. (ET/PT) on Lifetime television.

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