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William Joseph Communications

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William Joseph Communications Announced as the Agency of Record for Saskatoon Regional Economic Development Authority (SREDA)

Marketing strategies and initiatives to be supplied exclusively by William Joseph

Calgary, Canada, June 20, 2013 --( William Joseph Communications is pleased to reveal that they have been selected as the Agency of Record for SREDA. Over a three year term, William Joseph will provide strategic planning and consulting as well as the design and development of marketing materials.

“As a company that is intimately familiar with the business landscape of Saskatoon, William Joseph is committed to SREDA’s goals of economic development in the area. We know that bringing these goals to fruition will involve more than just using pretty pictures and impressive facts about Saskatoon – we also need to focus on key motivating factors for people looking to invest and live in the city. By working closely with SREDA and complementing their expertise in economic development with our strategic thinking and creative development, I know we will continue to elevate Saskatoon’s economy to its full potential,” says Townend.

With the main goals of SREDA being the retention and expansion of local businesses within targeted sectors, Brad Kraft, Manager of Marketing and Communications at SREDA, says he is looking forward to partnering with an agency, who also believes in Saskatoon’s desirability as a great place to live, work, invest and prosper. “Not only does William Joseph have experience in strategic thinking and creative development for organizations across multiple sectors, but it is their local knowledge of Saskatoon that impressed me. They believe in our economy as much as we do and I am confident our partnership will help us to further promote this great city to potential investors from around the country and the world.”

William Joseph Communications is currently working on the branding and concept development for the inaugural Saskatoon Regional Growth Summit SREDA is hosting in partnership with the City of Saskatoon in November 2013. In addition to initial branding of the event including a logo, the William Joseph team has been engaged to develop a website, e-vite, and print ad.

Started in 1992, the Saskatoon Regional Economic Development Authority (SREDA) Inc. was one of the first independent economic development agencies to be started in Canada. Today, it is one of the most successful. SREDA works with the City of Saskatoon, the Province of Saskatchewan, the surrounding communities and more than 200 private sector investors to build and grow the region’s economy. For more information, visit
Contact Information
William Joseph Communications
Ryan Townend
403 770 4900

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