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PicsArt Photo Studio

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PicsArt Introduces Innovative DrawCam and More

Mountain View, CA, June 21, 2013 --( PicsArt, the world’s premier free photo editor, which is installed on over 60 million mobile devices, has unveiled a major upgrade to its Android application. The latest version includes the sensational new DrawCam feature. This allows users to combine live camera with photo editing and drawing. Other upgrades include a camera upgrade, new effects, and social network improvements.

“We constantly research to create interesting and unique features for our users to unleash their creativity. The new DrawCam feature will allow our users to create unique artwork on the spot,” said Artavazd Mehrabyan, PicsArt’s co-founder and chief technology officer. “The DrawCam feature was designed during a regular PicsArt team hackathon; a 24-hour brainstorming session for developing new and innovative features. It is a unique feature and serves our main goal: to be the place where everyone is a great artist.”

The DrawCam feature enables users to combine live camera, photo, and drawing all into one canvas. The users can apply a live camera brush or shape on any image. The feature also allows users to draw right on the screen while taking a photo. The new feature can be used for creating amazing photomontages and collages using existing images and live camera.

The latest version of PicsArt also incorporates an improved contest voting system for the art contests that PicsArt runs on weekly basis for its network of over 6 million artists. The improvements allow users to more easily browse through the vast amount of images and vote for their favorite photos and drawings, thus selecting the winners.

PicsArt has also added more effects and masks to the live shooting process.Other new features of the upgrade includethe new Lens Flare feature, which allows users to add and adjust flares to any image, and the Mirror Effect, which creates a vertical or horizontal reflection of the photo.

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About PicsArt
A division of SocialIn based in Mountain View, CA, PicsArt is a team of 40 passionate developers who shared a sheer frustration that no free photo app seemed to have a robust feature set. When PicsArt launched in November 2011, there were many great one- or two-tool apps, but there wasn’t a single free app putting everything a photographer could ever want in one place. PicsArt remedied this problem. A bootstrapped startup driven to profitability by its fiercely loyal community, today, PicsArt dominates the Android market for photography. PicsArt consistently ranks in the top 50 free apps from Google’s Play store, and with more than 60 million installs and growing at more than 4.5 million installs per month, PicsArt’s development has only just begun.

Susan Frechette
PAN Communications for PicsArt
Twitter: @picsartstudio
Contact Information
PicsArt Photo Studio
Artavazd Mehrabyan
(650) 877-2952

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