NovaStor Partners Take Note of Sales Growth Following Backup Certification

Through better understanding and positioning of backup & restore products, IT resellers find new opportunities to generate revenue by protecting customer data.

Agoura Hills, CA, June 21, 2013 --( Data protection specialist NovaStor now offers online certification for resellers via a convenient self-paced training in both the USA and Europe.

Although IT integrators and service providers are keenly aware of the importance of backup and protecting the critical data of their customers, they may not recognize every opportunity or the best market approach to generate additional revenues.

By completing a straight-forward training on the principles and positioning of NovaStor backup products, partner find themselves better prepared to face the tough questions posed by clients regarding the safety of their data.

“A SMB IT reseller’s business demands that they’re constantly on-the-go, and we’ve learned that they require training that is both easy to access and flexible enough to work around their schedule,” says Mike Andrews, Managing Director at NovaStor. “Certification demonstrates a level of loyalty to NovaStor that unlocks our door to higher levels of support, web presence and lead generation opportunities.”

By successfully completing online training, resellers become Certified ValueCREATE! Partners and benefit from numerous advantages. A steady and consistent trend of increased sales of data-protection and storage related products is being reported by resellers, resulting in newly recognized profits.

Better Margins and New Advantages
Launched in Germany first, over one hundred IT-resellers have completed NovaStor’s partner training and have recognized the immediate benefits. With the program now launching in the US, resellers have the same opportunity to learn from NovaStor’s backup and restore expertise and business growth knowledge. The personal assistance, attractive margins, regular webinars on hot button topics, and marketing support have become major drivers in growing lasting partnerships.

Something To Get You Started
NovaStor recognizes the importance of guiding new partners through the initial sales process. With the completion of NovaStor’s ValueCREATE training, the newly certified partner is entitled to one FREE NovaBackup Business Essentials license (a $399 value) that they can resell and start earning a return on their investment immediately.

Certified NovaStor Partners Enjoy Premium Support
NovaStor’s strategy focuses on a powerful reseller network to achieve the highest levels of customer satisfaction. As part of NovaStor’s partner program ValueCREATE!, NovaStor Certified Partners benefit from unlimited support from NovaStor’s highly qualified technical engineers located in both the USA and Germany. NovaStor support teams assist resellers by telephone, e-mail, and even by connecting to customer systems remotely as necessary.

"You have to have a powerful trust in a technology partner when it comes to client data. It is by providing a higher level of personal support that we provide a true alternative to the impersonal international software vendors that are prominent in the market,” comments Mike Andrews, Managing Director at NovaStor.

Related Links
NovaStor’s partner program ValueCREATE!
Datacenter and network backup and restore with NovaBACKUP DataCenter 5.0
Public cloud and managed service platform NovaBACKUP xSP
Private Cloud Backup platform NovaBACKUP Remote Workforce

NovaBACKUP 14.1 for single PCs, servers, and small networks

Further Information

About NovaStor
NovaStor ( is a leading international provider of software solutions for data protection and availability. NovaStor provides software, SaaS solutions and services for local and online backup, restore and retention of business-critical data. Clients include home, mobile, and SMB users, service providers as well as international corporations. NovaStor's cost-effective solutions are platform- and hardware-independent and ensure that optimal technological and economical use is gained from the customer's existing and future IT environment. NovaStor is headquartered in Switzerland (Zug), has offices in the USA (CA, Agoura Hills) and (Hamburg) Germany and is represented in numerous other countries through partnerships.

For Further Information:
NovaStor Software
29209 Canwood Street,
Agoura Hills, CA. 91301
Tel.: +1 (805) 579 6700
Fax: +1 (805) 579 6710
Sean Curiel
+1 (805) 579-6700