New Bern, NC, June 22, 2013 --(PR.com
)-- Soon potential visitors will be learning about the charm that is New Bern by way of strategically placed billboards along the Hwy. 70 corridor and I-40 in Raleigh. The strategy is to capture some of the 2.5 million annual travelers that pass through New Bern on their way to the Crystal Coast.
The billboards reinforce a new ad campaign fashioned around the concept of “A picture is worth a thousand words” and feature a collection of images that represent the essence of New Bern. A simple message, “VisitNewBern.com” is designed to direct tourists to the updated website to explore “The 8 Top Reasons to Visit New Bern.” There they will find details on special discount offers and the “Charm Package” that allows people to choose and book their vacation and enjoy their savings. As part of the campaign, downtown merchants will distribute rack cards featuring the same theme.
“Our creative has been designed specifically to entice travelers to stop, shop, and dine in downtown, and plan an overnight visit in the near future,” says Todd Willis, President of High Tide Creative. “We expect he campaign to attract more travelers, and that is a win for both New Bern and the visitors who take advantage of the overnight discounts and experience all that is truly special about New Bern.”
As the agency of record for New Bern-Craven County Convention & Visitors Center, High Tide Creative’s strategic plan for promoting tourism in New Bern is designed to encourage more interaction between consumers and the area. In 2012, High Tide Creative and the New Bern Convention and Visitors Bureau received the Gold Destination Marketing Achievement Award given by the Destination Marketing Association of North Carolina for excellence website redesign.
About High Tide Creative
High Tide Creative is a full-service advertising, marketing and consulting firm that provides a high level of expertise and strives to produce the most cost-effective, results oriented advertising and marketing solutions. Their partners are comprised of seasoned industry professionals with extensive experience in marketing, media placement and creative services and work with a network of industry professionals nationwide. The agency provides complete marketing, media, creative and website services. High Tide Creative's corporate office is located in New Bern. For more information, please visit www.HighTideCreative.com.