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The Balancing Act® Talks Shaving for Smooth Summer Skin on Lifetime TV

Viewers Receive Advice on Getting a Flawless Bikini Line with Host Julie Moran.

Pompano Beach, FL, June 26, 2013 --( Popular morning show The Balancing Act® sizzles with BIC® Soleil® razors, one of the hottest names in shaving for summer, on their show airing on Wednesday, June 26th at 7:00 a.m. (ET/PT) on Lifetime TV. Be sure to watch as hosts Julie Moran and Kristy Villa help jump start the day with tips you can use, animated conversation and great information women can trust.

Don’t miss this featured segment taking center stage on The Balancing Act:

- Tips for a trimmed bikini line with BIC® Soleil® Shave & Trim™
Forty-eight percent of women trim their bikini area, and it is important that they find the right product to help them feel confident and look their best, especially when showing off their summer style at the beach or pool.

Learn how using the BIC® Soleil® Shave & Trim™, the first disposable razor and bikini trimmer in one, can help you get bikini ready this summer. Join host Julie Moran and Mary-Ellen Lacasse from BIC USA Inc. as they discuss how to get a flawlessly smooth shave this summer and all year round.

“BIC Soleil Shave & Trim helps women to look and feel their best, which is especially important during swimsuit season,” said Mary-Ellen Lacasse, director of Marketing – Shavers, BIC USA Inc. “This two-in-one product offers a slide-on and slide-off trimmer for the bikini area, as well as a triple-blade shaver with a pivoting head for a flawlessly smooth shave, and a lubricating strip with vitamin E to pamper the skin.”

About BIC:
BIC USA ( is a leading manufacturer of stationery products, lighters and shavers. BIC® men’s and women’s razor portfolios offer innovative solutions that provide an ultra-smooth shaving experience, and honor BIC’s commitment to providing high-quality, affordable products to consumers everywhere for more than 50 years. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today, delivering “More for your Money…Always!”

About The Balancing Act® on Lifetime Television
Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple - the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings at 7:00 am (ET/PT) on Lifetime television.

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