Birmingham, AL, June 26, 2013 --(PR.com
)-- Birmingham-area tax preparation and assistance services will soon be more accessible than ever as a result of a recent partnership between The Levy Group of Tax Professionals and the online marketing firm Prospect Genius. This team of tax attorneys and other tax advocates has hired Prospect Genius to spearhead a campaign to increase the tax firm’s Web presence, making it easier for potential customers to find information on the company while searching for help with tax returns, audits, and other federal or state tax services.
“People facing tax problems like audits or penalties don’t have time to waste,” says Matt Gallo, a marketing specialist with Prospect Genius. “Our aim is to ensure that The Levy Group of Tax Professional's potential customers in and around Birmingham can find the help they need when dealing with tax issues.”
Prospect Genius is implementing a method known as search engine optimization, or SEO, to maximize the placement of the tax firm’s Web site on search engine results pages. Research shows that sites prominently displayed on results pages receive more traffic than those with a lower ranking. This strong online presence will help The Levy Group of Tax Professionals stay competitive with other tax assistance providers in the Birmingham area by providing prospective customers with easy access to information regarding their services.
Trends suggest that online marketing is replacing traditional means of finding local service providers. In February 2012, a survey conducted by the Pew Research Center found that 91% of online adults use the Internet to find information on local services. As phone books, newspaper ads, and television commercials are replaced by search engines like Google, Yahoo! and Bing, it is important for businesses to promote their online presence to stay connected with potential customers.
The Levy Group of Tax Professionals serves business owners and individual taxpayers throughout the Birmingham area. They perform routine tax return preparation and assist with tax issues and penalties on both the state and federal level.