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New Haven Cash Register Company Launches New Brand Initiative Reflecting Expanded Business Focus and Simplifies Its Name to ''NHCR''


Hamden, CT, June 28, 2013 --(PR.com)-- New Haven Cash Register Company, Inc., a leading reseller of point of sale and related security solutions, today unveiled its new corporate brand and strategy. Effective immediately, the simplified name “NHCR” will be the new brand identification for the Company. The brand initiative reflects NHCR’s full range of wired and tablet-based point of sale (POS) systems, credit card and gift card processing, and security solutions that transcend traditional cash register products.

The Company will continue to be headquartered in Hamden, CT and will be led by chief executive officer Arthur Rosenbaum. NHCR has been a New Haven County employer for over 60 years.

Commenting on the new corporate brand, Mr. Rosenbaum said, "Our Company has forged an enviable reputation as a leader in providing the very best cash register solutions and support in our target markets for over six decades. However, NHCR provides a much broader spectrum of solutions than those which we’ve been traditionally known for and our continued business growth is being fueled by a number of these new initiatives. As the marketplace fully evolves from traditional cash register solutions, we are now pursuing expanded opportunities for fully integrated, point of sale solutions with secure credit card processing, gift cards, network security and surveillance systems. Fully leveraging our track record, technological resources and our highly trained staff, our simplified name effectively communicates this strategy and our intention to aggressively pursue these opportunities."

Effective immediately, all New Haven Cash Register Company business activity will be conducted under the new brand name, NHCR. The rebranding initiative also features the launch of a new corporate logo, online presence and marketing material. Existing websites and email addresses will automatically redirect to the new www.nhcrct.com domain.

NHCR director of marketing Bill Pankracij added, "We chose our new brand and simplified name because it better defines our new business focus and strategy. By simplifying our corporate name, we are making it clear that our strategic positioning and value proposition have also evolved to take advantage of new opportunities in the restaurant and retail industries."

About NHCR

Headquartered in Hamden, Connecticut, NHCR has provided innovative point of sale systems to Connecticut-based restaurants and retail businesses for over 60 years. The Company pioneered the concept of providing POS solutions that are individually tailored to meet the specific operational and budgetary requirements of each and every customer and offers a full range of implementation, support, and on-site services that deliver real and lasting business benefits.

As one of the original members of the Retail Solutions Providers Association (RSPA), NHCR carries a complete line of superior point of sale solutions, network security products, surveillance systems and secure credit card processing. The Company is RSPA certified for meeting the association's highest standards and adheres to all PCI DSS compliance regulations related to credit card security.

To learn more about NHCR, including our industry-recognized technical support, please contact us at www.nhcrct.com or call (203) 287-2977.

All company, brand, and product names referenced herein may be trademarks or registered trademarks of their respective owners.

For Additional Information, Contact:
Bill Pankracij
Marketing & PR Manager
NHCR
Phone: (203) 287-2977
Email: billp@nhcrct.com
Contact Information
NHCR
Bill Pankracij
203-287-2977
Contact
www.nhcrct.com

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