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MoneyTree Malaysia Sdn Bhd

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CashVille Kidz Road Shows in Schools Nationwide

The CashVille Kidz Road Show team Spreads Financial Knowledge and Joy through Fun and Engaging Activities in schools across Malaysia.

Bandar Utama, Malaysia, June 29, 2013 --( The CashVille Kidz Animation series, an educational animation series focusing on imparting Financial Literacy to kids and youth has penetrated a total of 200 schools in Malaysia since the beginning of 2013. Created by MoneyTree and sponsored by Maybank Foundation, this program is one of the many initiatives to sow smart money management habits in children. The production of this animation series was done with the aim of making financial education accessible to all students in Malaysia.

The first season of CashVille Kidz animation series consists of 24 episodes which encompass various aspects of smart Spending, Saving, Budgeting and Investing. The cartoon series was aired on Astro TVIQ Channel 610 for twenty four consecutive weeks since 20th February 2013. This program is endorsed by the Ministry of Education (MOE) as an extra-curriculum for students in schools. Students from participating schools were provided with the CashVille Kidz student workbooks which consists of questions and activities based on each episode of the animation. The workbook was designed to aid students in the learning process in a fun and interactive way.

Throughout the month of April and May, the CashVille Kidz road show crew completed road shows in a total of 30 schools nationwide. More than 18,000 students participated in the activities conducted during the road show. Besides exposing the students to the Cashville Kidz Animation series, the road shows also served as a prelude to the National Financial Literacy Program Challenge (FLIP Challenge) that is scheduled to take place at the end of this year.

During the road shows, students had the opportunity to meet mascots of the main characters of Cashville Kidz, namely Barry Maveric, Sens Andola, Suzy Spendamore and Penny Wise. Exclusive CashVille Kidz merchandise was also distributed to students at the end of the road show.

The response from the students and teachers was overwhelming, with many schools requesting for the Cashville Kidz road show team to visit their school again during the next season. Many enthusiastic students were spotted wearing their favourite Cashville Kidz Badges in school. Since the airing of the CashVille Kidz animation series and road shows, MoneyTree has received numerous fan mails and enthusiastic comments on the Cashville Kidz Facebook Fan Page from students expressing their interest for the animation series.

The overwhelming response has encouraged MoneyTree to launch season 2 of CashVille Kidz which would be commencing in 2014. The second season of CashVille Kidz aims to reach out to more than 500 primary schools in Malaysia to enable more students to have the opportunity to obtain free financial education.
Contact Information
MoneyTree Malaysia
L.M. Shum

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