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TreeHouse Interactive Partner Relationship Management (PRM) Gains Momentum as Organizations Strive to Increase Sales Volume and Revenue

Rapid PRM Customer Growth Across Industries Demonstrates Market Need for Improved Partner Management to Scale Business.

Salt Lake City, UT, July 05, 2013 --( TreeHouse Interactive™ (, the technology leader in on-demand partner relationship management (PRM), today announced its Reseller View PRM offering is gaining momentum in multiple industries, including data storage and management, supply chain solutions and financial services. Organizations are increasingly recognizing that better partner relationship management is key to sales growth. TreeHouse Reseller View PRM delivers the highest level of partner automation, portal customization and partner marketing enablement, which facilitates greater partner success.

New TreeHouse customers include cloud computing leader Rackspace and financial services company Entrust. TreeHouse PRM systems have also been recently launched for eBay-owned eCommerce leader Magento, cloud-based supply chain solution company SPS Commerce and several data storage and management companies including Cleversafe, Mellanox and WHIPTAIL.

"While we have always been strong in the data storage and management space, we’ve seen a real shift in not only the industries applying our partner management technology, but the speed at which potential clients are implementing PRM,” said Erich Flynn, CEO, TreeHouse Interactive. "Reseller View PRM is the most comprehensive PRM system available. Having a full-featured channel program drives better partner engagement and management. It’s essential for our clients’ success."

Flynn cites many motivators for clients implementing Reseller View PRM, including full customizability of a partner portal to match client branding and partner workflows, tiered program content/features/benefits delivered by partner level, automated onboarding and contract management, and more. He also points to the CRM compatibility of Reseller View PRM across major CRM vendors Salesforce, Oracle and Microsoft, making Reseller View PRM not only the most comprehensive, but also the most CRM-compatible PRM system available.

“TreeHouse has delivered an excellent partner management product and has matched it with an exceptional level of customer service. This implementation allows us to share timely information and insights to our partner ecosystem, providing them with additional tools to help foster their growth in the marketplace," said Ryan Thompson, Head of Partnerships for Magento.

For more information on TreeHouse Interactive and the Reseller View PRM solution, visit

Tweet This: @TreeHousei Gaining Momentum in the #PartnerRelationshipManagement (#PRM) Segment

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Resource Library: For more information about partner relationship management, visit the TreeHouse Interactive Resource Library.

About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit or call 801.576.8428.

TreeHouse Interactive, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
Contact Information
The Ventana Group
Denise Nelson

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