Global Microsoft Dynamics Partner, AlfaPeople, Joins Retail Realm’s AX Alliance

Market leader in ERP solutions brings Dynamics for Retail implementation expertise and services to global professional consortium of retail experts

Sonoma, CA, July 05, 2013 --( Retail Realm ( announces that AlfaPeople, Inc., a global Microsoft Dynamics partner, has joined Retail Realm’s AX Alliance to help equip resellers with the implementation expertise and tools for successfully installing, setting up, and configuring the Dynamics AX for Retail solution for retailers worldwide.

AlfaPeople (, the U.S. subsidiary of AlfaPeople Group, is a Gold-certified Microsoft partner in Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM), and caters solely to the retail industry with Dynamics AX for Retail, CRM, and SharePoint. With a deep experience in retail system implementations, AlfaPeople will be able to help the AX Alliance streamline installations of the Dynamics retail solutions.

“With our in-depth retail knowledge and focus on understanding the business challenges of our customers, we can help partners and resellers not only successfully install Dynamics AX for Retail, but make the entire implementation process quicker, simpler, and a lot more efficient,” said Randy Cole (, Director of Sales, AlfaPeople. “We are really looking forward to collaborating with the Alliance and helping fill in some of the product and service gaps within the retail industry.”

Formed by Retail Realm in 2012, the AX Alliance ( provides a global professional consortium of retail experts, consisting of Microsoft Dynamics for Retail (AX2012) partners, Dynamics for Retail Management Solution (RMS) POS partners, ISVs, academic institutions, and industry-related associated members.

“AlfaPeople is a very valuable asset to the Alliance,” said Rachel Smith, Director of Sales – North America, Retail Realm. “Along with vast implementation experience, they also bring many years of industry expertise and product knowledge. For example, not only will they help businesses cost efficiently install the Dynamics retail solution, but they can also guide them in improving their operational processes around the product. This service meets a critical demand in the industry.”

About Retail Realm: For almost two decades, Retail Realm is a multinational company specializing in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS) and Microsoft Dynamics for Retail. The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Dynamics for Retail. Contact or visit
Retail Realm Distribution
Rachel Smith