Founder Elected to Board

Montreal, Canada, August 31, 2007 --( Pinny Gniwisch, founder and EVP of Marketing, has been elected to the Board of Directors of, the online division of the National Retail Federation (NRF). Mr. Gniwisch has been involved with for the past 3 years as a speaker, Chairman of the New Member Services Committee and as part of the Content Committee.

Gniwisch is one of the youngest members to be elected to the Board of Directors. His experience, however, is profound. Gniwisch spearheaded the Blog program for, which was one of the first E-Commerce companies to use blogging as a PR and Marketing tool. This seasoned orator understands “the importance of meeting the online consumer from all directions of personal interest and at multiple points of exposure on the Net.”

Most importantly, Gniwisch seeks out non-conventional solutions and keeps an open mind when it comes to the Internet Marketing process. “My passion for limitless boundaries of the Web helps me to push others beyond the contours of traditional marketing,” says Gniwisch.

Gniwisch’s curiosity is boundless and he continues to enjoy each new channel and idea that can get him closer to understanding the customer’s psyche and motivating him/her. Gniwisch says “I don’t believe in marketing by the book, but by whatever works – because there is no book for the Internet.” is one of the largest and most respected online jewelers, serving over half a million satisfied customers since 1999. Today, has become the trusted virtual destination for diamond jewelry, engagement rings and fashion jewelry. Jewelry experts at strive to stay ahead of style and fashion trends so that they can bring customers the very latest in jewelry styles.

For further information please contact Keren Blankrot at 866-393-9788 Ext: 195 or email: . Website:

Keren Blankrot
514-393-9788 ext.195