Moorestown, NJ, July 25, 2013 --(PR.com
)-- Public relations strategies have changed dramatically in the last five years, evolving from the age of traditional press releases and media relations to digital PR campaigns, robust with SEO strategies, online marketing, content marketing and social media optimization.
Today, Miles Technologies is helping businesses maximize the gains of customized digital PR campaigns.
“Digital PR combines traditional PR strategies with advanced online marketing and SEO strategies to leverage online platforms, including social media,” reports Cheryl Ambruch, Director of Online Marketing and Branding at Miles Technologies. “Digital PR is about providing value to a targeted audience in a way that is engaging and creates a relationship built on interconnected content platforms, including press releases, unique blogs, and social media updates.”
With digital PR, SEO (Search Engine Optimization) and social media strategies, as well as traditional PR tools, including press releases, blend together to convey a cohesive and consistent content campaign uniquely crafted to market, brand and promote a business.
Instead of simply distributing a standard press release to media sources, companies today can optimize their content to create a SEO press release, turn it into a blog by incorporating an engaging viewpoint or anecdote, use it as a launchpad for a social media discussion and even an entertaining Q&A with the company’s CEO – destined for the company’s Facebook, Twitter, LinkedIn and, of course, the company’s e-newsletter.
In the digital PR environment of today, content truly is king.
“Content management and content marketing are the driving factors of digital PR,” Ambruch shares. “Today, PR campaigns require cross-platform content – a trend that will only accelerate as more social media and online platforms target user recruitment and engagement.”
In fact, with the current array of online platforms available for content campaigns, companies today are learning that, for B2B social media engagement and company awareness, it is imperative to publish – or perish.
Indeed, a recent Forrester study revealed social channels are key to the decision processes of B2B customers and prospects. Forrester, a global research and advisory firm serving professionals, cautions B2Bs to avoid falling behind or missing emerging trends by staying on top of how other B2B marketers do their social marketing.
The Forrester study on the habits of B2B social marketers pointed out that some 48 percent of B2B social marketers plan to increase their lead generation usage of LinkedIn discussion groups and pages, due to the high usage of LinkedIn by senior decision makers.
“Optimizing social media can play an important role in a B2B strategy,” Ambruch reports. “A digital PR campaign, incorporating social media, online marketing, SEO optimization strategies and content marketing provides a communications structure that helps a business succeed today.”
To learn more about Miles Technologies Online Marketing Division, including the division’s expertise in SEO campaigns, online marketing, digital PR and media relations, call 800-496-8001 or visit http://www.milestechnologies.com/marketing.
Founded in 1997, Miles Technologies of Moorestown, NJ, provides Information Technology (IT), business software, web and graphic design and online marketing services to organizations of all sizes and from all industries. Today, Miles Technologies provides these cutting-edge technology services to more than 1,800 customers nationwide.
Contact Miles Technologies at (800) 496-8001 and visit Miles Technologies at http://www.milestechnologies.com. LIKE! Miles Technologies on Facebook and follow @milestech on Twitter for news, information and services impacting business technologies today.