HVAC Contractor in Wilmington, DE, Hires SEO Firm to Reach Out to Local Home- and Business Owners

Wilmington, DE, July 25, 2013 --(PR.com)-- For home- and business owners in and around Wilmington, it will soon be much easier to stay cool in the summer and warm in the winter. Thanks to a partnership with the SEO firm Prospect Genius, locally owned HVAC company Gale Force, LLC, is working to improve its Web presence. The goal of the partnership is to ensure that people in Wilmington and environs who need quality HVAC service will be able to quickly and easily locate Gale Force online via a query to search engines like Google, Bing, and Yahoo!

According to studies conducted by the Pew Internet & American Life Project, more than 58% of American Internet users report doing online research before purchasing a product or service. That means that a small business like Gale Force needs to have a Web site that’s not only informative and up to date, but also easy to locate via a search engine query. When Wilmington residents and business owners search the Web for air conditioning service, furnace repair, and other HVAC services, it’s important for Gale Force to appear near the top of the results page. Studies have shown that sites in the top two or three search engine results get the most clicks.

Prospect Genius will work to accomplish this goal using a process called search engine optimization (SEO). By incorporating industry- and location-specific keywords and phrases into Gale Force’s Web site, Prospect Genius can push the site toward the top of results pages for searches related to HVAC services. Going forward, queries using terms like “furnace repair,” “heat pump replacement,” and “water heater installation” should lead the searcher to Gale Force’s Web page.

“The more eyes we can get to Gale Force’s site, the more people are learning about the business and what it has to offer,” explains Matt Gallo, a senior SEO strategist at Prospect Genius. “Search engine optimization allows us to ensure that Gale Force’s Web site is being found by the people who most need the services the company provides.”

Since 2006, Gale Force, LLC, has been Wilmington’s answer for residential and commercial HVAC service. The business offers furnace, heat pump, water heater, and air conditioning service.