QA Graphics Develops Product Configurator for Wyatt Bicycle Co.

Ankeny, IA, August 01, 2013 --( QA Graphics, Iowa based interactive design firm, is pleased to announce that they have developed a Shift Virtual Configurator for Wyatt Bicycle Co. Shift is a cutting-edge interactive application that allows customers to virtually customize their bicycle before purchasing.

Wyatt Bicycle Co is a bicycle company based out of La Crosse, WI. The company specializes in reliable, affordable, and appealing fixed gear and single speed bicycles. Wyatt Bicycles saw a need within the bicycle industry to provide customers more flexibility when bicycle shopping. Typically customers have the ability to choose from a few color options for the frame, but not the entire bicycle. Wyatt found that a large portion of their customer base was requesting more custom bicycle combinations, so the company wanted to find an easier way to help customers identify exactly what they wanted. Wyatt sought out QA Graphics to discuss a solution that would help them streamline this customization and buying process. QA Graphics worked with them to create a Shift Virtual Configurator.

“I hope that this configurator will provide an innovative way for customers to pick and choose the colors of their bicycle and actually see what the bicycle will look like before they purchase it,” said Wyatt Hrudka, owner, Wyatt Bicycle Co. “I believe that this will help increase our sales and grow the company.”

The interactive application has been integrated into Wyatt Bicycle’s existing website. It allows users to customize their bike and better visualize different color options before ordering. Customers now have the ability to select their color preference for the bike’s frame, wheels, seat, chain and decal. They can also choose from different background settings and save an image to view the customized bicycle at a later time. This configurator can be viewed on Wyatt Bicycle’s website at

“Not only did QA Graphics have outstanding customer service; they also listened to what I wanted in a configurator and did outstanding design work,” said Hrudka. “The bicycle configurator has far exceeded my expectations and I know our customers will be just as excited about it as we are.”

QA Graphics’ Shift Virtual Configurators are custom developed to fit any organization’s individual needs to showcase customizable equipment, product and accessory lines. The solution can also streamline the sales and quoting process. Applications can be created for use online, via mobile devices, touchscreens, kiosks and PCs. Shift Virtual Configurators are provided as a product with no recurring fees that the end user fully controls.

About QA Graphics
QA Graphics is an Iowa-based creative design company specializing in interactive applications, 3D design and animation, mobile app development and other multimedia. The company is also a leader in the building automation and green building industries, providing HVAC graphic development services and energy dashboards to help organizations educate occupants about building performance and sustainability. Visit to learn more.

About Wyatt Bicycle Company
Wyatt Bicycle Co., LLC was founded by Wyatt Hrudka in June 2011. The bicycle company, located in La Crosse, Wisconsin, specializes in reliable, affordable, and appealing fixed gear and single speed bicycles. Learn more at
QA Graphics
Sarah Erdman