Part One of PERSONA to Premiere at The Loft on Friday, August 2 - Creative Project to Raise Money for Boys & Girls Club of Tucson
PERSONA is a three-part photoshoot and video series under the creative direction of Lindsey Basham. Though a variety of platforms and media formats, PERSONA will tell the story of three unique individuals and the fears and insecurities they face. Part One of the three-part video series will premiere at The Loft Cinema in Tucson on August 2, 2013.
PERSONA, which is Latin for “mask,” will tell the story of three unique individuals who must confront their internal fears and doubts. The series utilizes various platforms and media formats, including “journal” blogs from each individual, photoshoots, and a full-length video production.
“I think the message behind PERSONA, facing your internal fears and accepting them, is something all of us can relate to,” said Creative Director Lindsey Basham, of LaBash Designs. “We often don't realize that we are our worst enemy. We’re the first to judge ourselves. That is why we hide behind masks, our persona. But the truth is, our persona is still a part of who we are. We have to learn to accept our flaws and imperfections as pieces of what makes us, us.”
An artistic Independent film project, PERSONA serves a second purpose as a fundraiser for the Boys & Girls Club of Tucson. Through the online crowdfunding website Indiegogo, the creative minds behind PERSONA are hoping to donate $1,000 of the money raised to the local non-profit charity.
“The Boys & Girls Club of Tucson is a safe place for kids of all ages to go, and it encourages them to build and have confidence in themselves and their dreams,” continued Basham. “It’s a place I really admire. I can’t think of a charity that is more deserving of the money that PERSONA raises.”
The inspiration and creative vision for this three-part multimedia series came from Basham, a Tucson-native and licensed cosmetologist. Basham was inspired to tell the story of “the masks we show the world and the doubts we hide away” after a personal experience. To bring the stories to life, she joined together with Bogdare Productions and Fractal Films, both of whom are building a reputation in the local art community for creating high-quality artistic films.
“We want viewers to experience and relate to each of these stories,” Basham said. “We hope that PERSONA continues to grow with people. And who knows, something amazing could blossom from this project!”
Part One of PERSONA will premiere on August 2 at 9pm at The Loft Cinema in Tucson. Part Two and Three will premiere in November 2013 and January 2014 respectively.
The crowdfunding will continue until PERSONA’s $4,000 goal is reached. If you would like to show your support for local artists while also making a difference in the lives of Tucson’s youth, please visit http://www.indiegogo.com/projects/persona to donate. Contribution amounts range from as little as a $1 to the ultimate sponsorship package of $500.
For more information about PERSONA or its producers, please visit the project’s Facebook page at https://www.facebook.com/thepersonaweface.
PERSONA is a three-part photoshoot and video series under the creative direction of Lindsey Basham. Though a variety of platforms and media formats, PERSONA will tell the story of three unique individuals and the fears and insecurities they face. Part One of the three-part video series will premiere at The Loft Cinema in Tucson on August 2, 2013, with Part Two and Part Three to premiere in November 2013 and January 2014 respectively.
About Lindsey Basham of LaBash Designs
Lindsey Basham is a licensed cosmetologist in Tucson, AZ. Since receiving her license, she has collaborated with other artists, photographers and models in Tucson and abroad. She has worked with Kavir Model Management, was featured as a RAW Artist, and recently worked as Key Hair Stylist on Bogdare’s short film, HEART BURN (Muneyake). This is her first creative production as director.
About Bogdare Productions
Bogdare is a local production company established in 2010. They focus on the management and production of art-related mediums, such as film, music, and visual/digital art, and they showcase the talents and skills of artists from all over. Recently, they produced the short film, HEART BURN (Muneyake), which premiered at The Loft Cinema in Tucson.