Joan Oloff Shoes at FN Platform in Las Vegas on August 19th

Bay Area-based foot surgeon, Dr. Joan Oloff presents new revolutionizing collection of high heels in Vegas.

San Francisco, CA, August 07, 2013 --( After a successful debut at FFANY show (New York), Joan Oloff Shoes will make their second public appearance at FN Platform in Vegas.

The line was created by Bay Area-based foot surgeon, Dr. Joan Oloff, who rejects the notion that women need to suffer to look beautiful. Her collection offers high fashion shoes that are engineered in a way that is considerably healthier for the foot. Her studies helped her to revolutionize the shoe itself. The new construction:

1. changes the center of gravity,

2. supports the arch, and

3. offloads the pressure points

Raised by a family in the shoe business, Dr. Oloff honed her clinical expertise in foot care at Temple University with subsequent surgical specialty, held clinical appointments at Stanford University and the California College of Podiatric Medicine, prior to opening her own foot and ankle center in the SF Bay Area. She is an expert in her field.

It comes as no surprise that Dr. Oloff knows the secret to making beautiful shoes comfortable. Dr. Oloff's designs are hand crafted in Italy. Her patent-pending technology, combined with her superior designs, will revolutionize the way high heel shoes are engineered. Dr. Oloff hopes to empower women all over the world by offering a choice - where comfort and fashion finally coexist.

"Re-engineering shoes is a challenge, but something very natural for me. I have studied shoes and feet my entire life. I am lucky to live in a community that encourages creative thinking and have connected with creative artisans in Italy, who are equally passionate about shoes. I’ve learned to ignore the negative thinkers, while surrounding myself with people who are not afraid to think outside of the box. Just because things have been done a certain way for many years does not mean that change is bad," says Dr. Oloff.

Come see what all the excitement is about at FN Platform, which is North America’s most comprehensive footwear trade forum, and experience the difference brought to you exclusively by Dr. Oloff.

When: August 19-21, 2013
Time: 10a.m. to 6p.m.
Where: Las Vegas Convention Center South Hall, Booth #61109
Joan Oloff Shoes LTD
Dr. Joan Oloff