Los Angeles, CA, August 10, 2013 --(PR.com
)-- Lauren C. Francis, owner of B2B copywriting firm, She Copywrites, has released a white paper titled “How Social Media Can Enhance A B2B Marketing Strategy.” It was specifically written for fellow B2B marketing managers who are seeking creative strategies to brand their respective businesses on social media. The 8-page white paper is free and is now available for viewing and/or download at shecopywrites.com.
"How Social Media Can Enhance A B2B Marketing Strategy" touches on three important points in reaching out to prospective clients in the world of digital communications. Francis points out that understanding the importance of content marketing, establishing a tightly-defined niche, and setting a consistent updating schedule can work wonders for an online marketing campaign. Pulling from recent data from studies made by The Content Marketing Institute, The Custom Content Council, Demandbase, and various others, this white paper explains in detail why social media must be integrated into a B2B marketer’s strategy in this day and age in our post-millennial society.
Statistics are shown that while up to 91% of B2B marketers do indeed utilize social media, there is still a lot to learn in terms of effectiveness and productivity. In terms of content marketing, it is important that articles, blogs, infographics, videos, case studies, newsletters, and related forms of copy are shared across the top social media platforms, which are LinkedIn, Twitter, Facebook, and YouTube. The white paper also explains that in order to make a greater impact, updating content within a concrete niche on a regular basis (either daily or weekly) leads to more followers, commentary, likes, shares, and downloads.
Please visit shecopywrites.com for a free copy as a pdf file of “How Social Media Can Enhance A B2B Marketing Strategy” that is encouraged to be shared amongst fellow executives in the B2B industry.